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The marketer’s guide to state data privacy laws

Martech

Dig deeper: MarTech’s Guide to GDPR — The General Data Protection Regulation Here is a list of all the data privacy laws passed by the states so far and brief descriptions of who they apply to and some of their requirements. It is possible one or more states will pass PI protections wildly different from those already in place.

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AdTech in 2023: Trends, Challenges and Opportunities

Clearcode

The IAB’s Transparency and Consent Framework (TCF) Back in February 2022, the Belgian data protection authority (DPA) declared the IAB’s TCF was illegal in its current form and not in compliance with certain parts of the EU’s General Data Protection Regulation (GDPR). But despite this, the IAB still has its work cut for it. and TCF 2.0)

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The WIR: Meta Launches Text-to-Video Ad Tools, Channel 4 Reports Tough 2023, and PayPal Launches an Ads Business

VideoWeek

The CPCA says this new certification, which it describes as a world-first, will give ad tech businesses much-needed clarity around whether their business practices are compliant with the UK’s General Data Protection Regulation (GDPR) rules, while also giving publishers and advertisers confidence in their ad tech partners.

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Why we care about performance marketing

Martech

According to eMarketer, spend is expected to exceed $867 billion by 2026. Data and privacy issues: Consumer concerns about how companies use their data, combined with an increased need to comply with privacy laws like GDPR and CCPA, are impacting the effectiveness of digital marketing campaigns.

Marketing 101
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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. Forbes ) This figure will increase to 24% by 2026. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. Forbes ) This figure will increase to 24% by 2026. trillion by 2026.

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

Regulatory initiatives such as GDPR and CCPA aimed to empower users with control over their data. In 2023 , global programmatic ad spend reached an estimated 558 billion USD, with spending set to surpass 700 billion USD by 2026, showcasing its pivotal role in modern advertising strategies.

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Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

dollars by 2026: This growth represents an opportunity to promote brand awareness , boost engagement and increase sales. Advertisers will adapt to stricter data privacy laws, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).