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According to statistics, the video streaming app industry is projected to reach over $100 billion by 2026. relies on programmatic video advertising technology and headerbidding, which allow publishers to put video ads on their websites and generate revenue with minimal effort. Marketplace with access to premium ad demand.
The most common auctioning method used in programmatic video advertising is video headerbidding , which allows demand sources to place bids at the same time. This allows the advertiser to place a bid at a previously agreed upon CPM , but it doesn’t automatically guarantee a winning bid.
This is reflected in CTV ad spending, which is projected to exceed $20 billion in 2023 and almost double that in 2026. They use video headerbidding to do this, although many of them also facilitate direct deals. Advertisers far and wide understand the potential of such a large audience reach.
The product bypasses classic headerbidding using a cloud-based mediation layer to produce a latency-free solution, according to the company, enabling publishers to integrate with multiple SSPs without using significant processing power. Read more on VideoWeek.
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