Martech Series

NOVEMBER 14, 2022

By 2026, it’s estimated this figure will nearly double to $160 billion, highlighting its huge benefits for both the buy and sell sides. With budgets under more scrutiny than ever, our interactive rich media ads will ensure creative leaves a lasting impression on target audiences, reducing wasted spend and boosting ROI.

Rich Media 86

Rich Media Media Advertising Viewability 86

Martech

AUGUST 3, 2022

When you look at impression volume and delivery what ends up happening is it’s concentrated in major mass-market urban areas,” says Charles. Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG.

Retail 112

Retail Media ROI Impressions 112

Martech

MAY 10, 2024

AI and crypto mining are expected to double that consumption by 2026. It identifies the value an impression will bring before bidding on any inventory. Real-time bid optimization Value-based bidding (VBB) is an effective way of minimizing your carbon footprint.

ROI 119

ROI Machine Learning Marketing Audience 119

illumin

APRIL 9, 2024

Recent estimates suggest that by 2026 there will be over 3,000 million OTT viewers. Ads should be engaging and leave a lasting impression. What makes a great over-the-top ad Every year more and more viewers “cut the cord” and leave cable TV behind. This isn’t a new phenomenon, but it is a growing one.

Advertising 106

Advertising Entertainment Audience Ad Tech 106

Martech Series

FEBRUARY 22, 2023

As a result, it’s not surprising to learn that spending across CTV platforms is expected to double by the end of 2026, with more and more brands looking to engage new customers through this rapidly growing medium. Experimenting with various formats and styles can help you determine what works best for your brand and target audience.

Click Through Rate 90

Click Through Rate Impressions Audience ROI 90

Ad Monsters

MAY 27, 2024

By 2026, this number will likely grow to $700 billion. The numbers are $10-20 per thousand impressions for direct ads and $1-5 for programmatic ads. Data on total views, conversions, impressions, etc., An impressive example here is Lacoste. Let’s look at some data to prove this point.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

Martech Series

DECEMBER 20, 2022

In addition to being an official marketing partner of the PGA TOUR through 2026, DemandScience has forged partnerships with 17 elite professional golfers, including five of the top 50 ranked golfers in the world. These brand ambassadors use DemandScience-branded yardage books during play as they determine their best competitive moves. “I

Marketing 92

Marketing Brand Awareness MarTech Cookies 92

Clearcode

SEPTEMBER 20, 2023

According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis. The DSP market exclusively was valued at $20.77

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech Series

JULY 14, 2022

After a rigorous strategic, financial, and operational due diligence and partnering process, we are extremely impressed by the strength of Upland’s operating and acquisitions platform, enterprise customer base, and product portfolio,” he added. “In locked interest rate on current outstanding borrowings.

Impressions 86

Impressions MarTech Conversion Marketing 86

Martech

JUNE 29, 2022

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). A (short) list of why ad fraud happens: Bots simulate real user traffic on websites or apps to generate ad impressions. According to eMarketer, spend is expected to exceed $867 billion by 2026.

Marketing 101

Marketing Affiliates CPA ROI 101

Basis

OCTOBER 11, 2024

Programmatic continues to account for an increasing portion of total podcast ad spending—in 2020, it was 3.3%, but by 2026 it is projected to hit 10%. Audio ads have been shown to garner 50% more audience attention per impression than key benchmarks across other channels like TV, social, video, and display. million in 2028.

Advertising 96

Advertising Pop-Up Brand Awareness Audience 96

VideoWeek

MARCH 14, 2024

RTL’s previous headline targets for streaming were to reach 10 million paying subscribers and €1 billion in streaming revenues in 2026, while also aiming for profitability by this point. percent, with total streaming revenues up from €164 million in 2022 to €283 million – an impressive growth rate.

Impressions 52

Impressions Media Marketing 52

Digiday

OCTOBER 11, 2022

Additionally, McKinsey predicts RMNs could command $100 billion in ad spending by 2026, while BCG forecasts retail media will account for 25% of digital media spending. Given this growth, finding new avenues for differentiation and capturing attention within the RMN ecosystem is critical.

Retail 75

Retail Media Viewability Brand Awareness 75

Digiday

JANUARY 10, 2023

“But we started to bring back our ad impressions with CTV coupled with digital display.” By 2026, U.S. Some of them were just cut off. They were gone. See you later,” Davis said, referring to channels like linear television and audio advertising. each year since 2017, according to eMarketer.

Display Advertising 69

Display Advertising Audience Media Impressions 69

Martech Series

DECEMBER 12, 2022

60% of influencers report views and impressions are their most important social media engagement metric. Insider Intelligence analysts report influencer marketing is among the “better-growing” digital marketing tactics, with Instagram earning the bulk of influencer marketing spend at $2.23 Currently, 74.5% Consumers crave authenticity.

MarTech 68

MarTech Audience Impressions Marketing 68

Single Grain

JUNE 21, 2023

DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. Demand Sage ) In 2026, LinkedIn is expected to generate $7.7 Klient Boost ) 1,000 LinkedIn impressions cost $6.05. Demand Sage ) In 2026, LinkedIn is expected to generate $7.7 are female.

Advertising 98

Advertising Marketing CPC ROI 98

SODP

JUNE 8, 2023

It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. Under CPM advertisers pay publishers, website owners or video monetization platforms for every 1,000 impressions a display ad receives. Advertisers pay for every 1,000 impressions their ads receive.

CPM 52

CPM CPA CPC Real Estate 52

Clearcode

MARCH 2, 2023

The video game industry is booming, and it’s expected to be worth $321 billion globally by 2026. Blending and integrating ad content into the games allows for a non-interruptive and seamless gaming experience which can leave users with a positive and long-lasting impression of brands. minutes per thousand impressions.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

Single Grain

MAY 24, 2023

Billion by 2026 ( Basis ) The expenditure on video ads on mobile devices in the U.S. billion USD by 2026. Billion USD in 2026 ( Statista ) The U.S. billion USD by 2026. billion USD and 68.3%, respectively, by 2026. Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Basis

DECEMBER 16, 2022

alone by 2026. Impressions hold high value. For this reason, clicks hold more value than impressions. Per the chart above from eMarketer , paid search ad spending is expected to continue growing in coming years. Paid search is estimated to make up 29.5%

Display Advertising 52

Display Advertising Machine Learning Advertising Search Advertising 52

Digital Remedy

DECEMBER 7, 2022

will own one by 2026. According to Insider Intelligence , CTV ad spending is expected to reach $43.59b by 2026. Connected TV combines the high-impact brand storytelling of traditional TV with the targeting and analytics capabilities of traditional digital marketing channels. According to Insider Intelligence , 86% of U.S.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

Basis

JANUARY 4, 2023

And by 2026, non-pay TV households are projected to outnumber pay TV households by more than 25 million users. The macro trend within the TV landscape is clear—streamers are slowly dethroning linear TV: 230 million Americans will use a connected TV (CTV) in 2023, which equates to 67.8% of the population.

Advertising 95

Advertising Pop-Up Retail Real Estate 95

Single Grain

JUNE 13, 2023

Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. billion USD in 2021 to a substantial $876 billion USD by the year 2026. Households showed a 10% increase in purchasing Silk products compared to the control group. Social Shepherd ) 50.7%

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Adtelligent

JULY 19, 2022

Usually, 3 metrics are used to pay for display ads: cost per thousand impressions (CPM) – the price paid for the number of people that will see your ad cost per click (CPC) – this is the most common pricing metric, and it stands for the sum charged per each click on the ad. ? bn by 2026. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Digital Remedy

JUNE 27, 2023

Since borders have reopened and restrictions have been lifted, we have seen a sharp, steady growth that ultimately projects 2026 domestic travel spending to reach $1.06 Digital Remedy directly connects ad impressions to foot traffic, allowing advertisers to understand the complete traveler journey. In the U.S.,

Brand Awareness 52

Brand Awareness Machine Learning Retargeting Audience 52

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. The primary advantage of programmatic advertising is efficiency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JULY 17, 2023

The global programmatic advertising spend is expected to reach over $700 billion by 2026, making it one of the key digital marketing channels. Real-Time Bidding (RTB) The process in which ad impressions are bought and sold in real-time auctions is known as real-time bidding.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Smart-Hub

OCTOBER 16, 2023

Projections indicate that retail media spending in the US will reach $100 billion by 2026, creating an entirely new and profitable category within performance marketing. This transformation provides advertisers and brands access to resources and extends their reach through programmatic advertising.

Retail 64

Retail Ad Exchange Cookies Fashion 64

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying of ad impressions in real time, allowing advertisers to reach their target audience more efficiently and at scale. Blockchain technology will play a crucial role in securing the transparency of transactions, ensuring that each impression is legitimate.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

NOVEMBER 10, 2023

Publishers will earn from either video impressions, where the ad is shown for two seconds and meets certain viewability criteria, or video completions, which have to meet the same viewability criteria. Roblox developers can also choose to offer in-game rewards in exchange for video completions.

Video Ads 52

Video Ads Impressions Viewability Media 52

VideoWeek

SEPTEMBER 1, 2023

“These metrics — and the flexibility of having multiple platforms in one view — enable A+E Networks to demonstrate how attention leads to action and truly understand the quality and value of audience impressions.”

Entertainment 52

Entertainment eCommerce Agency Media 52

Single Grain

SEPTEMBER 14, 2022

It is estimated that by 2026 25% of people will be spending an hour daily in the virtual world. By 2026, it is estimated that 30% of companies will be selling in the metaverse. By 2026, one in four people will use the metaverse platform for around one hour daily. billion by 2024 at an average growth rate of 13.1%.

Agency 59

Agency Marketing SEO Real Estate 59

SODP

MAY 30, 2023

trillion by 2026 from $6.5 Leveraging these tools and targeted metrics, brands can gain access to critical insights regarding the performance of specific campaigns — such as the number of ad impressions a campaign has secured — which helps identify new ways to optimize existing strategies and ad formats. trillion in 2023. year on year.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

AdvertiseMint

JANUARY 20, 2024

billion by 2026. Remember to balance with qualitative impressions when assessing consultant contribution. They tap into broad expertise from hundreds of past marketing activities. Digital marketing is getting more competitive every year. The digital advertising and marketing market globally is expected to hit $786.2

Marketing 52

Marketing SEO ROI Conversion Rate 52

Single Grain

MAY 25, 2023

Because Svaha focuses on the science theme in their advertising, they create a lasting brand impression, which is pivotal during the lead generation phase. Since what was popular in years past almost always makes it back to the present, the secondhand apparel market is set to grow by 127% by 2026.

Fashion 52

Fashion Entertainment Media Advertising 52

VideoWeek

DECEMBER 8, 2023

In addition, the average campaign ran on 44,000 websites, but 500 websites accounted for 63 percent of impressions. The findings follow the ANA’s revelation that 15 percent of programmatic ad spend goes on MFA sites. The report therefore makes the case that advertisers can afford to cut down on the number of publishers they work with.

Video Ads 52

Video Ads Media Agency Ad Tech 52

Brid.tv

NOVEMBER 8, 2022

The website or video player puts an ad impression up for auction using a supply-side platform (SSP). the highest offer) is awarded the ad impression. According to Statista , in 2026, global advertisers will have spent over $720 billion on programmatic ads. The winning bid (i.e., In 2022, it is expected to exceed $490 billion.

Advertising 93

Advertising Banner Video Ads Header Bidding 93