Basis

JANUARY 2, 2025

In the US, it has accounted for more than 90% of digital display ad dollars since 2023 and is forecast to see double-digit growth through 2026. With MFA impression volume increasing by 19% YoY in 2024, there is a pressing need to ensure ad spend is going to high-quality inventory. billion in the US.

Advertising 105

Advertising Retail Cookies Video Ads 105

Clearcode

SEPTEMBER 20, 2023

According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis. The DSP market exclusively was valued at $20.77

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Ad Monsters

MAY 27, 2024

By 2026, this number will likely grow to $700 billion. The numbers are $10-20 per thousand impressions for direct ads and $1-5 for programmatic ads. Data on total views, conversions, impressions, etc., Audience retargeting. An impressive example here is Lacoste. Let’s look at some data to prove this point.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

Single Grain

JUNE 13, 2023

Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. billion USD in 2021 to a substantial $876 billion USD by the year 2026. Households showed a 10% increase in purchasing Silk products compared to the control group. Social Shepherd ) 50.7%

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

JULY 17, 2023

The global programmatic advertising spend is expected to reach over $700 billion by 2026, making it one of the key digital marketing channels. Real-Time Bidding (RTB) The process in which ad impressions are bought and sold in real-time auctions is known as real-time bidding.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. The primary advantage of programmatic advertising is efficiency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Digital Remedy

JUNE 27, 2023

By utilizing this valuable data, you can pinpoint where to retarget audiences to re-engage them through video and display formats, delivering brand messaging in the right place, at the right time, and in the right mindset. Creative matters! In the U.S.,

Brand Awareness 52

Brand Awareness Machine Learning Retargeting Audience 52