PubMatic

MARCH 6, 2023

ad spend with retail media networks is expected to hit $100 billion by 2026. Looking across the entire landscape—retailers, advertisers, publishers, agencies and tech providers—McKinsey expects commerce media to deliver more than $1.3 Let’s take a look at what this means from both a business model and customer experience standpoint.

Media 119

Media Retail Native Advertising Ad Tech 119

Adtelligent

JULY 19, 2022

As a result, programmatic advertising is expected to have nearly $524.31 Native Advertising — is an ad that imitates the format of original content. It also gains popularity because native advertising can bypass ad-blocking software, a growing trend. bn by 2026. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

MAY 24, 2023

Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. Billion by 2026 ( Basis ) The expenditure on video ads on mobile devices in the U.S. billion USD by 2026. Billion USD in 2026 ( Statista ) The U.S. billion USD by 2026. of all digital advertising. Billion to $73.14

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Single Grain

JUNE 13, 2023

ROI Revolution ) Further, global digital advertising spending is estimated to rise from $521.02 billion USD in 2021 to a substantial $876 billion USD by the year 2026. This signifies a significant growth trajectory in the digital advertising industry. native advertising will make up 59.7% Meetanshi ) In 2023, U.S.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Basis

NOVEMBER 7, 2023

One under-adopted format: native, which advertisers can use to insert their creative into the feeds of news and other websites. But where are there underutilized opportunities for campaigns that want to get the most bang for their budgetary buck and maximize their reach with target voter audiences?

Advertising 75

Advertising Education Audience Cookies 75

Single Grain

JULY 17, 2023

Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters. The global programmatic advertising spend is expected to reach over $700 billion by 2026, making it one of the key digital marketing channels.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JULY 18, 2023

A report by Statista states that programmatic advertising spending in the United States will reach an estimated $290 billion U.S. dollars by 2026: This growth represents an opportunity to promote brand awareness , boost engagement and increase sales. Why is this important for business owners and entrepreneurs to understand?

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52