Basis
FEBRUARY 20, 2023
Where once the only control we had over audio was changing the radio station or popping in a new tape or CD (or LP), digital audio now gives us seemingly endless choices right at our fingertips. Future growth is projected to be slow, rising a shade over 1% every year through 2026. By 2026, an estimated 193.3 in 2023 to $19.72
Digital Turbine
JUNE 20, 2022
And those increases are just the start – as PWC sees ad revenues increasing through 2026. Instead of the normal 30 second TV spot, pop-up internet ads, or even social media advertising that dominated recent decades, people are using different techniques to get their brands in front of their market.
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Basis
OCTOBER 11, 2024
Where once the only control audiences had over audio was the ability to change the radio station or pop in a new tape or CD (or LP), digital audio now gives listeners seemingly endless choices—all at the touch of a button or tap of a screen. This number will continue to inch up in the years ahead, reaching 165 million users in 2028.
Basis
SEPTEMBER 20, 2023
Pop quiz: In which digital space can you find the exact location of a friend, attend a virtual concert, send pics and texts that only last as long as you want them to, peruse digital content generated and shared just for specific audiences, and peek into the lives of celebrities? Snapchat, of course! Read on to find out.
Brid.tv
NOVEMBER 8, 2022
The website or video player puts an ad impression up for auction using a supply-side platform (SSP). These are ads that show up within the player before, during, or after a video stream. Outstream video ads show up in different places on a website , for example, between two blocks of text or on the side of the page.
Basis
JANUARY 4, 2023
Meanwhile, privacy enforcement is heating up, online platforms might lose essential legal protection , and consumer behavior continues to transform. in 2023 (up from 90.2% And by 2026, non-pay TV households are projected to outnumber pay TV households by more than 25 million users. Not that this is surprising.
Ad Colony
JUNE 20, 2022
And those increases are just the start – as PWC sees ad revenues increasing through 2026. Instead of the normal 30 second TV spot, pop-up internet ads, or even social media advertising that dominated recent decades, people are using different techniques to get their brands in front of their market.
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