Basis
JANUARY 2, 2025
In the US, it has accounted for more than 90% of digital display ad dollars since 2023 and is forecast to see double-digit growth through 2026. Programmatic video ad spending, on the other hand, will surpass $110 billion, accounting for nearly 75% of new programmatic ad dollars from 2024 through 2026. billion in the US.
illumin
OCTOBER 24, 2024
dollars by 2026 displaying the sheer growing demand in the segment. This form of advertising is effective for brand awareness and retargeting potential customers who have previously visited your site. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.
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illumin
OCTOBER 24, 2024
dollars by 2026 displaying the sheer growing demand in the segment. This form of advertising is effective for brand awareness and retargeting potential customers who have previously visited your site. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.
Basis
JULY 28, 2022
to $14.19B , and it’s projected to hit $38.83B by 2026! This gives marketers more control over precisely who they are targeting, as well as the ability to retarget effectively. Though linear TV still takes up the majority of ad spend in the US, CTV is making significant gains: from 2017 to 2021, US CTV advertising grew from $4.7B
Clearcode
SEPTEMBER 20, 2023
According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. For instance, targeting options may include behavioral, lifestyle, demographic, device, audience lookalikes, in-market audiences, contextual and retargeting. The DSP market exclusively was valued at $20.77 billion by 2029.
Digiday
JUNE 15, 2022
Marketers will also be able to retarget people off Sam’s Club’s platforms through programmatic ad partnerships with The Trade Desk, IRI and LiveRamp. alone, retail media ad sales are expected to climb 39% from $29 billion in 2021 to $40 billion in 2022, according to Forrester, which predicts that could double to $85 billion by 2026.
Ad Monsters
MAY 27, 2024
By 2026, this number will likely grow to $700 billion. Audience retargeting. Programmatic advertising revolutionizes the industry, making it easier for global companies and small and medium businesses to access large target groups. Let’s look at some data to prove this point. Ad placement optimization.
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