Martech Series

NOVEMBER 14, 2022

By 2026, it’s estimated this figure will nearly double to $160 billion, highlighting its huge benefits for both the buy and sell sides. With budgets under more scrutiny than ever, our interactive rich media ads will ensure creative leaves a lasting impression on target audiences, reducing wasted spend and boosting ROI.

Rich Media 86

Rich Media Media Advertising Viewability 86

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). Was it the creative? Where it ran?

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Martech

AUGUST 3, 2022

Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. Per BCG: 60% to 70% of the projected $100 billion in 2026 retail media revenue will be net new spending over and above historical trade dollars.

Retail 112

Retail Media ROI Impressions 112

MNTN

AUGUST 3, 2022

Because when advertisers need to generate ROI, they turn to ad channels that are able to deliver a stronger, measurable return. CTV ad spend will more than double from this year through 2026, and will equate to more than half of linear TV’s ad spend by the end of the period.

ROI 98

ROI Advertising Audience Marketing 98

Martech Series

FEBRUARY 22, 2023

As a result, it’s not surprising to learn that spending across CTV platforms is expected to double by the end of 2026, with more and more brands looking to engage new customers through this rapidly growing medium. Measurement capabilities Gone are the days of guesswork when it comes to measuring the success of your traditional TV ads.

Click Through Rate 90

Click Through Rate Impressions Audience ROI 90

Martech Series

DECEMBER 16, 2022

billion by 2026, so it’s no mere assumption that the SW approach is imperatively required by projects. optimizes strategies with data, conversions and ROI whilst keeping in touch with fundamental marketing elements. The marketing analytics market is estimated at $5.3 Setting the bar sky high for marketing, ShockWaves.io

Marketing 88

Marketing MarTech Conversion ROI 88

Single Grain

JUNE 13, 2023

Tomoson ) Influencer advertising generates up to 11 times more ROI than any other type of digital marketing strategy. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. billion USD in 2021 to a substantial $876 billion USD by the year 2026.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Martech

JUNE 29, 2022

It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. Attribution tools also help marketers understand which activities are driving the most ROI. According to eMarketer, spend is expected to exceed $867 billion by 2026.

Marketing 101

Marketing Affiliates CPA ROI 101

Single Grain

JUNE 21, 2023

Demand Sage ) In 2026, LinkedIn is expected to generate $7.7 Influencer Marketing Hub ) Ad Costs and ROI LinkedIn Statistics 58% of marketers say LinkedIn posts and ads generate the best value in terms of ROAS. Sprout Social ) 73% of B2B marketers say video had a positive impact on their ROI. quarterly growth in reach.

Advertising 98

Advertising Marketing CPC ROI 98

MNTN

FEBRUARY 13, 2025

consumers have canceled their MVPD subscriptions since 2014, and by 2026, it is expected that 80 million U.S. Transparent, Real-Time Reporting See exactly where your streaming ads run, how they perform, and which networks generate the best ROI for your campaigns. More than 20 million U.S.

Communications 52

Communications Conversion Entertainment Audience 52

Digiday

MARCH 27, 2023

billion by 2026, according to Insider Intelligence. Per Bailey, the company uses media mix modeling to determine podcast advertising ROI. .” (He did not provide specific figures around client podcast advertising inquiries). This year, podcast advertising is expected to account for $2.25 billion of ad spend and grow to $3.53

Advertising 84

Advertising Audience Conversion Agency 84

Martech

AUGUST 23, 2023

Ad spending on RMNs is projected to grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. The margin on ad sales is usually 70% to 90%, according to BCG. A: Yes, I’d say those are the major buckets, but it can also be about ease of access.

Retail 97

Retail Media ROI MarTech 97

Martech Series

FEBRUARY 20, 2023

Reltime does not charge any transaction fee to its B2B2C customers, allowing them a solid ROI. trillion by 2026, growing at a compound annual growth rate (CAGR) of 20.3% The platform will support over 170 countries and all major global fiat currencies. trillion in 2019 and is expected to reach $17.6 during the forecast period.

ROI 52

ROI MarTech Retail Marketing 52

Banner Flow

APRIL 28, 2022

It’s also expected to grow at a CAGR of 9.77% over the next four years and reach a market volume of $252,569 million by 2026. Greater ROI . Greater ROI. The return on investment (ROI) for your social media output will depend on the KPIs you set. What is meant by social media advertising? Better brand awareness .

Advertising 52

Advertising Media ROI Brand Awareness 52

Ad Colony

JUNE 27, 2022

Brands must work to navigate this space with the user-experience first in mind, understanding that how data is managed, communication style and customization, and personalized advertising will have a huge impact on ROI and the customer lifecycle. Q2 2022 is Looking Good for Mobile Gaming. sharing predictions for Q2 2022.

Advertising 59

Advertising Communications ROI Retail 59

Martech

FEBRUARY 18, 2022

Thirty percent of B2B sales cycles will primarily be run through a digital or virtual salesroom by 2026, Gartner says, predicting that they will be used throughout the customer life cycle. Better ROI from content investments. Virtual salesrooms.

Marketing 110

Marketing Communications Education Machine Learning 110

Digital Turbine

JUNE 27, 2022

Brands must work to navigate this space with the user-experience first in mind, understanding that how data is managed, communication style and customization, and personalized advertising will have a huge impact on ROI and the customer lifecycle. . Q2 2022 is Looking Good for Mobile Gaming. sharing predictions for Q2 2022.

Advertising 52

Advertising Communications ROI Retail 52

Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. At the same time, it can bring significant ROI and spread brand recognition, which is incredibly lucrative to medium-sized businesses. bn by 2026.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

JUNE 5, 2023

Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. Forbes ) This figure will increase to 24% by 2026. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. Forbes ) This figure will increase to 24% by 2026. trillion by 2026.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Martech Series

DECEMBER 27, 2022

Seeing ads that match the content of the website or keywords associated with it, increases the chances of those ads to resonate with the user, achieve higher CTRs and ultimately a better ROI. CTV leading the way in 2023. A study from eMarketer predicts that the US ad spend on Connected TV (CTV) will increase from $14.11 in 2023 and $18.29

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Single Grain

FEBRUARY 1, 2023

Truelist ) If your business is still not investing in CRO tools, you should start doing so because companies using CRO tools get a whopping average ROI of 223%! Wpbegginer ) Next time you invest in an SEO campaign, remember that having a dedicated conversion rate optimization budget can increase ROI by 30%. trillion by 2026.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

SODP

MAY 30, 2023

trillion by 2026 from $6.5 Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. These tools allow advertisers to deliver their ads to specific audiences with great accuracy, leading to improved conversion rates and better RoI. trillion in 2023. year on year.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

AdvertiseMint

JANUARY 20, 2024

billion by 2026. Strategic Vision Beyond marketing tactics, consultants must view initiatives through an ROI lens. Look closely at the ROI – that expected business growth tied to bottom-line profit gains. Then, Judge the overall impact to determine ROI. Digital marketing is getting more competitive every year.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Single Grain

JULY 17, 2023

Multichannel ads increase efficiency and cost-effectiveness and improve targeting and personalization to help companies to achieve better ROI. The global programmatic advertising spend is expected to reach over $700 billion by 2026, making it one of the key digital marketing channels.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Smart-Hub

JANUARY 16, 2024

This is why programmatic ad spending is expected to reach almost $725 billion in 2026. Everything is based on data, so ads have higher ROI; High speed. The evolution of advertising never stands still, and nowadays, marketers can leverage technology to reach their customers in the most effective way.

Ad Exchange 49

Ad Exchange Advertising Media Machine Learning 49

Single Grain

SEPTEMBER 14, 2022

It is estimated that by 2026 25% of people will be spending an hour daily in the virtual world. By 2026, it is estimated that 30% of companies will be selling in the metaverse. By 2026, one in four people will use the metaverse platform for around one hour daily. billion by 2024 at an average growth rate of 13.1%.

Agency 59

Agency Marketing SEO Real Estate 59

Smart-Hub

DECEMBER 22, 2023

In 2023 , global programmatic ad spend reached an estimated 558 billion USD, with spending set to surpass 700 billion USD by 2026, showcasing its pivotal role in modern advertising strategies. Take1ads achieved a phenomenal 585% revenue increase and an impressive 571% ROI in just 4 months with SmartHub’s empowerment.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Single Grain

JULY 18, 2023

Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI. dollars by 2026: This growth represents an opportunity to promote brand awareness , boost engagement and increase sales.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Martech

APRIL 15, 2022

While companies tend to focus on B2B marketing channels that produce more leads, it may make sense to prioritize the ones that produce the highest ROI for your company. It is a cost-effective and efficient way to reach potential clients and, as a rule of thumb, has the highest return on investment (ROI) in B2B marketing. Why we care.

Marketing 119

Marketing ROI Audience Media 119

illumin

AUGUST 21, 2024

Global spending on digital advertising is expected to reach 836 billion dollars by 2026 ; it is important to understand the display advertising format in detail to add it to one’s marketing mix. Display ads can take many forms such as – static, animated, rich media, text, or even audio. What is display advertising?

Display Advertising 98

Display Advertising Advertising Banner Brand Awareness 98

VideoWeek

OCTOBER 4, 2024

Features on the platform will include new audience and contextual capabilities including data matching, modelling, and contextual targeting, as well as ROI measurement and campaign optimisation. WBD is also in talks with rival streaming services about licensing its content once its exclusive deal with Sky ends in 2026.

Advertising 52

Advertising Ad Tech Agency Audience 52

VideoWeek

OCTOBER 25, 2024

Disney to Name Bob Iger’s Replacement in Early 2026 Disney will name a new CEO in “early 2026” as Bob Iger prepares to step down – for the second time. The result was up from the previous study where ROI was €5.6. Read more on VideoWeek. for every €1 invested. percent YoY.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

Ad Monsters

MARCH 7, 2025

Stressing the urgency of industry adoption, Katsur explains, Unless a coalition of publishers locks arms and says, Starting in 2026, were only accepting campaigns with a creative ID, were looking at another five or six years of complaints about measurement in CTV. Its free, ready now, and just needs buy-in.

Advertising 103

Advertising Ad Ops Video Ads ROI 103

Martech

MARCH 24, 2025

With 70% of agencies, brands and publishers yet to fully integrate AI across media planning, activation and analysis, half of them expect to do so by 2026, signaling a critical turning point for the industry. While many recognize AIs potential, they face greater internal pressure to prove ROI and navigate data governance challenges.

Agency 71

Agency Audience Ad Tech Ad Inventory 71

Martech

DECEMBER 26, 2024

Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. Its tangible nature and measurable ROI will be especially appealing in a climate where efficiency is paramount. Dont be surprised if some brands look to sidestep the online noise and invest more in offline channels like direct mail.

Healthcare 119

Healthcare Audience Marketing Media 119

Single Grain

NOVEMBER 28, 2023

By leveraging the potency of AI-powered marketing automation in digital marketing strategies, businesses can gain a better understanding of their customers and maximize their digital ROI: AI for Content Creation Jasper is an example of AI-powered software that is used for content creation.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

VideoWeek

FEBRUARY 7, 2025

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. Less than ten years ago, Ralph Lauren’s marketing spend sat at just over three percent of sales.

Marketing 52

Marketing Ad Tech ROI Retail 52