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Generative engine optimization: What you need to know

Martech

GEO vs. SEO: Similarities and differences How is GEO similar to SEO? How is GEO different from SEO? GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing. Dig deeper: What do SEO platforms do and how do they help marketers get found on search engines?

SEO 109
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How TikTok is transforming brand advertising

Martech

billion by 2026. Through keyword ads, TikTok ensures an SEO-like capability that adds a new layer of precision to its advertising ecosystem. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. With over 1.9

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AI-powered martech news and releases: September 12

Martech

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Pi Datametrics’ Optimize Now is a content optimization tool for improving page and SEO content performance. Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

MarTech 110
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Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

Previsible, an SEO consultancy, announced that traditional Google search has basically plateaued and has begun to have its search dominance degraded. This year it will be 14%; by 2026, its estimated to become over 17%. As powerful as AI can be, its dominance may undermine critical thinking and strategic skills.

Marketing 123
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Google Can Keep AI Investments but Not Chrome Says DOJ

VideoWeek

AI-generated summaries already show up in around 30 percent of Google searches, according to a recent study by SEO company Authoritas, and are expected to gain prominence over the next two years; research from Gartner forecasts “traditional search engine volume” to fall 25 percent by 2026.

SEO 52
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US Advertising Revenues to Jump 16% in 2022 on Higher Consumer Spending, Corporate Revenues

Martech Series

yearly in nominal dollars through 2026, according to Advertising Services: United States , a report recently released by Freedonia Focus Reports. This report forecasts to 2022 and 2026 US advertising services revenues in nominal US dollars. Search engine optimization (SEO) services are also excluded. media representatives.

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The latest AI-powered martech products, platforms and additions

Martech

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. The website will have relevant content, images, layout, and be optimized with an SEO metrics tool, app integration features, multilingual support for global enterprises and social media integration. Get MarTech!

MarTech 98