MNTN

OCTOBER 6, 2024

To help our fellow marketers stay in the know, we’re taking a quick look at this year’s latest trends and how they will influence advertising in 2025, 2026, and beyond. CTV spend is expected to account for two-thirds of all growth in the video market this year (including linear TV).

Marketing 98

Marketing Audience Machine Learning Education 98

Martech

OCTOBER 19, 2022

The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. programmatic digital display ad spending is projected to account for $115.23 billion in ad dollars in 2022, making up 90.2% of the digital display ad market, according to eMarketer. In the U.S.,

Advertising 130

Advertising Marketing Ad Exchange Retail 130

Martech Series

DECEMBER 27, 2022

With the CTV market starting to grow and mature and social platforms like Instagram and Twitter expanding their video features, it doesn’t come as a surprise that video will be the star ad format for 2023 and beyond. We also highlighted this in a previous article that discussed ad tech trends.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Martech Series

FEBRUARY 9, 2023

A study conducted by GumGum and MAGNA Global (which has not been audited by the MRC) found that ads placed with insights that go beyond metadata and analyse the video itself create a 12 percent stronger alignment between an ad and a video. The study also found that video ads placed on a content level were 2.3x

Non-Profit 82

Non-Profit Video Ads CPA MarTech 82

Brid.tv

OCTOBER 27, 2022

According to Insider Intelligence , in 2026, households that don’t subscribe to any pay-TV service will exceed the number of households that do by around 26 million. What’s more, it has allowed us to move away from linear TV advertising and enjoy videos with less or no interruption by video ads.

Real Estate 105

Real Estate Video Ads Ad Inventory Audience 105

Martech Series

FEBRUARY 22, 2023

As a result, it’s not surprising to learn that spending across CTV platforms is expected to double by the end of 2026, with more and more brands looking to engage new customers through this rapidly growing medium. This could range from traditional video ads to interactive overlays and more.

Click Through Rate 90

Click Through Rate Impressions ROI Audience 90

Single Grain

JUNE 13, 2023

TrueList ) Among mobile users, 14% of horizontal video ads capture the attention of 30% of viewers, whereas the majority of users engage with up to 90% of vertical video ads. billion USD in 2021 to a substantial $876 billion USD by the year 2026. billion of all social media ad spending globally.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

MAY 24, 2023

Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. Billion by 2026 ( Basis ) The expenditure on video ads on mobile devices in the U.S. billion USD by 2026. Billion USD in 2026 ( Statista ) The U.S. billion USD by 2026. higher than for display ads.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Brid.tv

NOVEMBER 29, 2022

Video monetization has been gaining popularity rapidly, and its future is looking promising. According to statistics, the video streaming app industry is projected to reach over $100 billion by 2026. hide ] What Is Video Monetization? Serving Video Ads. Table of Contents. Let us take YouTube as an example.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

Digiday

FEBRUARY 22, 2023

the livestreaming e-commerce market totaled a far more humble $20 billion in 2022, which is expected to grow to $68 billion by 2026. ” This month, video commerce platform Firework launched a partnership with The Fresh Market to use the first shoppable live commerce retail media network (RMN) in the U.S. In the U.S.,

Conversion 96

Conversion Agency Fashion Retail 96

Brid.tv

SEPTEMBER 12, 2022

Types of Connected TV Ads Display Ads Instream Video Ads Branded Canvas Ads Benefits of Connected TV Advertising The Current State of the CTV Advertising Market Precise Audience Targeting Actionable Ad Performance Data How to Sell CTV Ad Inventory What Should You Do if You Don’t Have a CTV App?

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

Single Grain

JUNE 21, 2023

Oberlo ) Bermuda has an ad reach of 104.8%. Influencer Marketing Hub ) LinkedIn Ads have a 1.6% LinkedIn ) Year-over-year change in LinkedIn ad reach is +11.4%. Demand Sage ) LinkedIn recommends having 300 followers before running an ad campaign. Demand Sage ) In 2026, LinkedIn is expected to generate $7.7

Advertising 98

Advertising Marketing CPC ROI 98

Clearcode

MARCH 2, 2023

The video game industry is booming, and it’s expected to be worth $321 billion globally by 2026. The gaming industry is forecasted to maintain its recent rapid growth, with a PwC report predicting that it could be worth $321 billion by 2026. What Are the Different Formats of In-Game Ads (IGA)?

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

MNTN

JUNE 26, 2023

Today, advertising teams of all sizes have the opportunity to reach their ideal audiences with entertaining video ads. Thanks to programmatic video advertising, small- to medium-sized businesses and agencies can maximize the performance marketing power of the living room screen, too.

Agency 52

Agency Conversion Rate Conversion Audience 52

Clearcode

SEPTEMBER 20, 2023

According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis. The DSP market exclusively was valued at $20.77

Demand Side Platform 110

Demand Side Platform Ad Exchange Ad Inventory Impressions 110

VideoWeek

MARCH 15, 2024

In this week’s Week in Review: Top Stories Thomas Rabe to Leave Bertelsmann in 2026 Bertelsmann CEO Thomas Rabe will leave the RTL parent company at the end of 2026, the media executive told German press this week. “My My contract runs until the end of 2026,” Rabe explained. “My

Media 52

Media Agency Audience Non-Profit 52

Ad Monsters

MAY 27, 2024

By 2026, this number will likely grow to $700 billion. The exchange conducts auctions for ad space: who’s willing to pay more for showing their ad wins. A user visits a website participating in the exchange and sees the winning ad. Let’s look at some data to prove this point.

Advertising 90

Advertising A/B Testing Conversion Rate Conversion 90

Single Grain

JUNE 5, 2023

Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

JULY 17, 2023

Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters. The winning ad is instantly delivered to the user as a tailored display or video ad.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

MARCH 21, 2022

For brands that don’t sell exclusively to young people, it may seem easy to disregard this audience and continue to focus the ad spend on other platforms. consumers (and will be the largest consumer base by 2026), it doesn't make sense to completely ignore them. Reaching out to influencers to expand the reach of your ads.

Agency 59

Agency SEO Media Audience 59

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. Discovery (WBD).

Ad Tech 98

Ad Tech Media Cookies Audience 98

Single Grain

JULY 18, 2023

dollars by 2026: This growth represents an opportunity to promote brand awareness , boost engagement and increase sales. 7 Pillars of Programmatic Advertising The programmatic ads framework rests on seven key pillars. Why is this important for business owners and entrepreneurs to understand?

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Smart-Hub

DECEMBER 22, 2023

Key Achievements Programmatic Dominance Programmatic advertising continues to dominate the landscape, with a significant portion of digital ad spending allocated to automated processes.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Single Grain

MAY 25, 2023

Using photography, video and art, these 11 examples of creative fashion ads will help you come up with your own innovative clothing ad campaign! 1) Hollywood-Esque Video Ad: Burberry Even in the span of two minutes, your brand can make compelling fashion ads with a sense of entertainment.

Fashion 52

Fashion Entertainment Media Advertising 52

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

Video Ads 52

Video Ads Impressions Viewability Media 52

Brid.tv

NOVEMBER 8, 2022

Let’s dig deeper into what programmatic advertising is, how it works, and how your video business can thrive using programmatic ads. What Is Programmatic Video Advertising. Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network.

Advertising 93

Advertising Banner Header Bidding Video Ads 93

SODP

JUNE 8, 2023

It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. Advertisers are billed every time their video is watched.

CPM 52

CPM CPA CPC Real Estate 52

VideoWeek

DECEMBER 8, 2023

Elsewhere in its report GroupM maintained its 2023 forecast of 5.8 percent growth, which it expects to slow slightly to 5.3 percent next year (excluding political advertising).

Video Ads 52

Video Ads Media Agency Ad Tech 52

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. Read more on VideoWeek.

Ad Exchange 52

Ad Exchange Ad Tech Video Ads Agency 52

VideoWeek

SEPTEMBER 1, 2023

The Week for Publishers Publishers Slow to Adopt IAB Video Standards Adoption of new IAB-backed standards for video ad transparency is low among publishers, Adweek reported this week, with some SSPs reporting that only between 20-30 percent of publishers they work with are using the standards. percent on H1 2022.

Entertainment 52

Entertainment eCommerce Agency Media 52

VideoWeek

MARCH 17, 2023

This marks significant progress towards its target of 10 million subscribers in 2026. Video Ad Revenues Double for National World UK local news publishing group National World saw revenues drop in 2022, down £1.9 RTL says it now has 5.5 million year-on-year to £84.1 million, though profits rose thanks to cost cutting measures.

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

VideoWeek

FEBRUARY 24, 2023

The Fresh Market and Firework Introduce Video-Driven RMN Food retailer The Fresh Market and video commerce company Firework have launched a video-driven retail media network (RMN). Brands can run video ads on the live shoppable stream, for instance alongside recipe tutorials.

Retail 52

Retail Ad Tech Media Ad Server 52

VideoWeek

DECEMBER 13, 2024

” Sky to Bundle Max in Early 2026 Max, the streaming service from Warner Bros. Discovery (WBD), will be bundled with Sky when the service launches in the UK and Ireland in early 2026. The ad-supported version of Max will be available to Sky customers at no extra cost, under an expanded partnership between the media companies.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

VideoWeek

DECEMBER 20, 2024

The Week in TV M6 Calls on Smartclip to Monetise Streaming Inventory M6 Publicit, the French broadcaster’s sales house, has announced the integration of ad tech solutions from Smartclip, as the media group seeks to triple its streaming revenues to 200 million by 2028.

Ad Tech 52

Ad Tech Marketing Media Agency 52