VideoWeek
OCTOBER 18, 2023
According to a study by Dentsu and Microsoft , 77 percent of consumers say that, by 2026, they only want to spend money on brands that practise sustainable advertising. While working towards viewability targets has undoubtedly fuelled growth in the digital advertising economy, it has caused negative effects on the environment.
Martech Series
NOVEMBER 14, 2022
By 2026, it’s estimated this figure will nearly double to $160 billion, highlighting its huge benefits for both the buy and sell sides. According to eMarketer projections, US spend on rich media ads is set to increase by 21.8% in 2023, rising from over $88 billion this year to over $107 billion next year.
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MNTN
JUNE 27, 2022
billion by the year 2026. billion by the end of 2026. Ad Industry To Create New Streaming Viewability and Connected TV Standards Broadband TV News WPP’s media investment group GroupM has partnered with media companies across the advertising industry to create new standards in streaming viewability and Connected TV measurement.
Digiday
OCTOBER 11, 2022
Additionally, McKinsey predicts RMNs could command $100 billion in ad spending by 2026, while BCG forecasts retail media will account for 25% of digital media spending. These DOOH advertisements offer viewability, contextual relevance, brand safety and close proximity to the point of purchase — all while being privacy-friendly.
SODP
JUNE 8, 2023
It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. The ad network’s viewable CPM bid strategy, however, only requires advertisers to pay for impressions that are measured as viewable. GDN has different metrics for what counts as a viewable ad.
Automatad Inc.
FEBRUARY 9, 2023
billion dollars by 2026. It also offers higher viewability, and because of all this, you can sell them at their maximum value. In this case, you can increase ad viewability and revenue generation potential by experimenting with different ad placements and serving appealing, relevant ads. For the U.S. How to Implement Banner Ads?
Single Grain
JUNE 13, 2023
Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. billion USD in 2021 to a substantial $876 billion USD by the year 2026. This represents a growth of 3.6
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