Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. The post Martech set to exceed $215 billion by 2027 appeared first on MarTech.

MarTech 106

MarTech Marketing 106

Adweek

OCTOBER 31, 2024

After CBS served as the Grammys' broadcast home for 54 consecutive years when accounting for the upcoming 2025 and 2026 ceremonies, the awards will move to Disney beginning in 2027. TheWrap) The Recording Academy and Disney entered into an agreement that.

Media 264

Media 264

Adweek

MARCH 22, 2023

With global video game revenue expected to hit $365 billion by the end of 2023, and users expected to reach 3 billion by 2027, there is an incredible opportunity for brands to reach a massive untapped audience. And it turns out, younger gamers are increasingly persuasive when it comes to what their parents buy. Research.

Audience 290

Audience Retail 290

Adweek

OCTOBER 31, 2024

So-called retail media will be the fastest-growing ad channel through 2027 and is forecasted to bring in $140. Now, they're looking to scale their ad businesses--or risk losing momentum if they're not able to differentiate themselves.

Retail 263

Retail Media Advertising eCommerce 263

Adweek

AUGUST 14, 2023

For some, the closure of such a short-lived project signaled that the bubble had burst on the frothy growth of retail media networks, a channel forecast to be worth more than $106 billion by 2027 in the U.S., according to.

Retail 246

Retail Media Advertising 246

MNTN

JANUARY 4, 2024

million by 2027. Million by 2027 appeared first on MNTN. Meanwhile, Major League Soccer landed Apple TV+ its best month ever in July, thanks to the superstar magic of Lionel Messi’s debut with Inter Miami. The post CTV Live Sports Viewership Will Reach 126.8

Display Advertising 98

Display Advertising Advertising Marketing 98

MNTN

SEPTEMBER 1, 2023

billion by 2027. Billion by 2027 appeared first on MNTN. A new eMarketer article suggests the future of television lies in symbiotic retail media partnerships, judging from the surge experts are anticipating in US retail media CTV ad spend. Forecasts are projecting staggering growth, from $813 million currently to a massive $5.63

Retail 98

Retail Media Ad Targeting Advertising 98

Digiday

SEPTEMBER 30, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify The Walt Disney Company plans to automate 75% of its advertising business by 2027. And the company took a further step toward that end in this year’s annual TV and streaming advertising upfront market. “Of

Media 89

Media Advertising Marketing 89

Martech Series

NOVEMBER 18, 2022

New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one company, TikTok. According to Omdia research, the sector is heading for a positive trajectory with total global media revenue expected to surpass a trillion dollars by 2027.

Video Ads 91

Video Ads eCommerce Advertising MarTech 91

Martech Series

AUGUST 21, 2022

A new study from Juniper Research has found the global number of NFT (Non-fungible Token) transactions will rise from 24 million in 2022 to 40 million by 2027. To find out more, see new research report: NFTs: Future Opportunities, Segment Analysis & Market Forecasts 2022-2027. million by 2027.

Marketing 87

Marketing MarTech 87

VideoWeek

MARCH 13, 2023

The research outfit has projected an 18 percent drop in pay-TV revenues over the next five years, losing $5 billion to reach $22 billion in 2027. Satellite TV is on track to lose $3 billion by 2027, as subscribers convert to IPTV viewing. Sky’s revenues decreased by 11.5

Media 113

Media Advertising 113

AdExchanger

JUNE 3, 2024

Brian Wieser recently forecasted that, by 2027, linear and streaming TV will lose up to 25% of available impressions. To quote AdExchanger Associate Editor Alyssa Boyle’s reaction to this prediction: “Huh?” Frankly, the TV market’s vanishing impression problem is even more concerning than the numbers indicate.

Impressions 104

Impressions Video Ads 104

AdExchanger

OCTOBER 5, 2023

billion devices globally by the end of 2027. The number of online 5G devices doubled between 2021 and 2022, reaching nearly 162 million active 5G devices in the US alone, according to CTIA data. And based on data from Omdia and 5G Americas, 5G wireless connections will reach 5.9

Advertising 114

Advertising 114

AdExchanger

SEPTEMBER 20, 2022

GroupM estimates ecommerce will account for 19% of global retail sales this year, and that ecommerce rate will grow to 25% by 2027. Ecommerce momentum has tailed off since last year, but global ecommerce and retail media still have plenty of room for growth, according to GroupM’s 2022 Ecommerce and Retail Media Forecast. Global retail.

eCommerce 104

eCommerce Retail Media Advertising 104

Marketing Dive

SEPTEMBER 22, 2022

Global advertising revenue for retail-based companies will grow from $88 billion in 2021 to $101 billion this year and to $160 billion in 2027.

Retail 93

Retail Media Advertising 93

Digiday

SEPTEMBER 12, 2024

There’s money at stake: the creator economy is expected to be worth $480 billion by 2027, according to Goldman Sachs’ calculations. In response, creators behind those viral moments are increasingly looking for ways to stretch their 15 minutes of fame, including launching their own podcasts, product lines, e-courses and talent agencies.

Agency 99

Agency Media Marketing 99

Digiday

APRIL 8, 2024

Goldman Sachs predicts that the creator economy could approach half of a trillion dollars by 2027. In Q1 of 2022, 69% of agency professionals said their clients spent at least a very small portion of their marketing budgets on influencers. By Q1 of 2023, that figure jumped to 76%. Continue reading this article on digiday.com.

Agency 96

Agency Media Marketing 96

Martech

DECEMBER 2, 2024

adults used generative AI as their primary tool for online searches in 2023, a figure that is expected to reach over 90 million by 2027, according to the report “ Online Search After ChatGPT ” (registration required). ChatGPT attracted over 1 million users in five days and 5 million in the following months. In 2023, 13 million U.S.

SEO 135

SEO Marketing ROI MarTech 135

Martech

MAY 18, 2023

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. If spending continues at its current rate it should surpass $106 billion in 2027. digital ad spend is only expected to increase 7.8% in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer.

Retail 113

Retail Display Advertising MarTech Media 113

Ad Monsters

JANUARY 2, 2025

Retail media is on track to hit $106 billion by 2027, with giants like Amazon and Walmart dominating, while innovators like Instacart, Kroger, and Home Depot carve out specialized niches. Spending has grown steadily and will top $106 billion by 2027. So far, the ad revenue data hasnt proved the research company wrong.

Retail 85

Retail Media Retargeting Brand Awareness 85

Fuel Lines

DECEMBER 21, 2020

It’s estimated that by 2027 there will be 86.5 database there’s a way to invite them using the freelancer’s email address. That’s how we organically grow the freelancer database. Prior to the pandemic, there were 57.3 million people freelancing in the U.S. million freelancers (source: Upwork). Will: It may look that way, but no.

Agency 246

Agency Advertising Marketing Media 246

Digiday

FEBRUARY 14, 2024

The influencer/creator economy is currently worth $250 billion and it’s expected to nearly double to $480 billion by 2027, according to Goldman Sachs estimates. Last year, both agency clients and brands reported that they were investing more in influencer marketing than they were in 2022, according to Digiday research.

Agency 98

Agency Marketing Media 98

MNTN

JANUARY 20, 2023

According to a report from TVREV, “FASTs Are the New Cable Part 2: Advertising,” we can expect ad spend on streaming to surpass that of linear by 2025—and by 2027, streaming will account for 68% of ad spend on television ($69 billion out of the total $101 billion expected TV ad spend). Connected TV in the News U.S.

Advertising 98

Advertising 98

PubMatic

FEBRUARY 21, 2024

According to forecast research from intelligence firm MAGNA Global, commerce media will account for 17% of global advertising spend in 2024 and is expected to rise to 21% in 2027. billion this year to over $50 billion in 2027, with audience extension driving the bulk of said growth (about 40%).

Audience 98

Audience Media Advertising Retail 98

Digiday

NOVEMBER 29, 2023

Even with scaled-back forecasts, CTV is growing at an exceptional rate and is expected to reach nearly $41 billion in ad spend by 2027. Mario Diez, Chief Executive Officer, Peer39 CTV remains the belle of the ball to advertisers, especially those looking to reach TV and video audiences amid falling linear viewership.

Advertising 92

Advertising Audience Media Marketing 92

Chief Martech

SEPTEMBER 20, 2022

That was also the post where he boldly estimated that there were 100,000 software companies in the world — a rather staggering number that he expected to grow to 1 million by 2027. (“We’re gonna need a big chart,” I quipped, thinking of the modest 5,381 solutions on the 2017 martech landscape. billion by 2027.

MarTech 117

MarTech Manufacturing Finance eCommerce 117

Digiday

OCTOBER 22, 2023

Last week, the market intelligence firm released a new forecast predicting that generative AI investments will rise from $16 billion this year to a staggering $143 billion in 2027. While generative AI accounts for just 9% of overall AI spending in 2023, the firm expects that will increase to 28% within five years.

Media 93

Media Marketing Advertising 93

Digital Turbine

AUGUST 31, 2022

Billion by 2027, exhibiting a CAGR (Compound Annual Growth Rate) of 20.73% during 2021-2027. While mobile app users are tightening their belts,advertisers are pushing even harder to get those users to selectively spend with them. Cue increasing advertiser budgets to soften that blow – the IAA market is expected to reach $343.5

Fill rate 98

Fill rate CPM Audience Advertising 98

MNTN

MARCH 7, 2024

Not only do ad-supported streaming audiences officially outnumber cable TV viewers, but AVOD viewership is expected to more than double the number of pay TV subscribers by 2027. According to eMarketer, Connected TV has officially passed the tipping point and taken the lead.

Advertising 98

Advertising Finance Audience Marketing 98

VideoWeek

FEBRUARY 28, 2024

percent annual growth between now and 2027, according to recent analysis by Omdia. Room to grow This rapid growth makes India a key target for streaming companies, with Reliance Industries and Disney set to merge their Indian streaming services, in a deal expected to be announced this week.

Video Ads 105

Video Ads Communications Audience Media 105

Digiday

DECEMBER 16, 2024

The global celebrity talent management market size was estimated at more than $15 billion in 2021 and expected to exceed some $20 billion by 2027, according to 360 Research Reports. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Communications 75

Communications Media Agency Marketing 75

VideoWeek

OCTOBER 25, 2022

The report, ‘Video viewing habits: Forecasting new lows for broadcasters’, assesses changing UK viewing habits until 2027, when the current BBC charter comes to an end. That total is expected to almost halve by 2027, with 16-24s spending 6 percent of viewing time watching the incumbent broadcasters live and 6 percent on catch-up.

Audience 59

Audience Media Advertising 59

MNTN

AUGUST 4, 2023

billion in 2027. It seems that this increased advertiser interest in streaming may help fill the gaps in dollars pulled from traditional TV advertising. While Linear TV ad spend in the US is predicted to decline, CTV is set to undergo substantial growth, from $25.09 billion in 2023 to a forecasted $40.90

Advertising 98

Advertising Audience Media Marketing 98

MNTN

APRIL 7, 2023

As of 2022, less than half of US households subscribe to traditional pay TV, a figure that is predicted to continue declining steadily through 2027. The rise of ad-supported streaming is contributing to a migration from traditional TV to digital alternatives.

Entertainment 98

Entertainment Audience Advertising Media 98

Martech Series

FEBRUARY 14, 2023

The authorization expires on January 26, 2027, may be suspended or discontinued at any time and does not obligate the company to acquire any amount of Class A common stock.

MarTech 87

MarTech Marketing 87

Digiday

APRIL 2, 2024

A recent forecast predicts that retail media will be the fastest-growing market segment in the next three years , with spending expected to more than double to over $100 billion by 2027. These expectations for the future of the retail media network are a testament to the innovation RMNs have made over the past few years.

Retail 67

Retail Media Impressions Audience 67

Martech Series

JUNE 14, 2022

The Options are exercisable for a five-year term expiring June 14, 2027. Marketing Technology News: MarTech Interview with Jeffrey Ha, Chief Go-to-Market Officer at Rev. The post Web3 Ventures Appoints Neer Sharma to Advisory Board appeared first on MarTech Series.

A/B Testing 88

A/B Testing MarTech Marketing 88