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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

from 2020 to 2027. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%.

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The Rising Role of AI in Ad Exchange and Programmatic Advertising

Smart-Hub

billion by 2027. So let’s focus on the AI benefits for programmatic advertising and ad exchange. By detecting ad fraud cases, marketers can eliminate low-quality traffic and more accurately calculate their returns on advertising spend (ROAS). It took 355 days for Instagram to get to 10 million registered users.