illumin
APRIL 4, 2025
Adweek reported a 200% increase in total ad sales compared to the previous year, with 95% of the NCAA Womens Tournament’s ad inventory sold and the championship game’s ads completely sold out over three months in advance. TV and streaming sports rights is expected to nearly double between 2017 and 2027.
VideoWeek
JUNE 30, 2023
In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Buyers can access this inventory through The Trade Desk, though Vox plans to add more DSP partners in the future.
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Brid.tv
AUGUST 23, 2022
billion by 2027. It allows for quite a bit of customization, as you can choose how much ad inventory to sell, which video ad formats to use, and so on. In other words, you can ensure that the viewer experience remains smooth and unintrusive while still serving video ads and earning money. What is an OTT app?
illumin
OCTOBER 13, 2023
The use of automated technology in buying and selling ad inventory has revolutionized the traditional process, making it faster, more efficient, and more targeted. According to Statista , ad spending in the digital audio advertising market is projected to show an annual growth rate of 6.04% with a projected market volume of US$12.82
Automatad Inc.
NOVEMBER 23, 2023
Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. It stands at $600 billion and is forecasted to reach $900 billion in 2027. Publishers list their ad inventory in SSP, and SSP sents the requirements to an ad exchange.
Automatad Inc.
OCTOBER 27, 2023
Because video ad slots improve CTRs and conversions, the ad spend on video advertising has increased from US$36 billion to US$50 billion between 2019 and 2023. Concerning the spending, the video ad revenue also soared to US$189 billion in 2023 and is projected to reach US$361 billion in 2027.
VideoWeek
AUGUST 9, 2024
The move grows Vevo’s programmatic footprint, according to the company, opening its inventory to a wider variety of advertisers. Reddit Acquires Memorable AI, an Ad Optimisation Business Reddit has agreed to acquire Memorable AI, an ad creative optimisation platform, for an undisclosed amount. million subscribers, 10.2
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