illumin

APRIL 4, 2025

Adweek reported a 200% increase in total ad sales compared to the previous year, with 95% of the NCAA Womens Tournament’s ad inventory sold and the championship game’s ads completely sold out over three months in advance. TV and streaming sports rights is expected to nearly double between 2017 and 2027.

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Advertising Pharmaceuticals Audience Ad Inventory 59

VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. ShowHeroes Brings Animated Ad Formats to CTV Ad tech firm ShowHeroes has launched custom animation formats for CTV.

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VideoWeek

APRIL 5, 2024

Ad measurement company iSpot did not receive full certification but maintains conditional certification from last year. Captify Brings Search Data to Magnite SSP Captify, a search intelligence company, has partnered with Magnite, a supply-side platform (SSP), to bring search intent data to programmatic CTV ad inventory.

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Ad Tech Agency Media Audience 59

Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. It stands at $600 billion and is forecasted to reach $900 billion in 2027. The elements include ad servers, ad exchange, DSP, SSP, DMP , etc.

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Ad Exchange Ad Server Ad Space Ad network 40

VideoWeek

AUGUST 9, 2024

Vevo to Sell CTV Inventory Via Nexxen’s SSP Vevo, a music video network, has partnered with Nexxen to sell CTV inventory through the ad tech firm’s SSP. The move grows Vevo’s programmatic footprint, according to the company, opening its inventory to a wider variety of advertisers.

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Advertising Ad Tech Media Agency 52

VideoWeek

MARCH 3, 2023

Top Stories FAST to Make Up 20 Percent of UK AVOD Market by 2027 FAST will account for nearly 20 percent of the UK’s AVOD market by 2027, according to research published by Omdia and Blue Ant International this week. Fry’s job title is currently unclear but the exec previously held ad sales roles at AT&T and Comcast.

Advertising 52

Advertising Marketing Retail Ad Tech 52

Automatad Inc.

OCTOBER 27, 2023

Display video ads Showing ads on your video website is the most effective form of video monetization. The ad tech industry has grown fast; publishers now use programmatic advertising to display website ads. It has become a few-millisecond process and occurs in real-time to get high demand for ad slots.

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Header Bidding Video Ads Fill rate CPM 52