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The WIR: YouTube Tests Gaming, Brands Ask TikTok Creators to Make Video Ads, and Analysts Forecast Addressable TV Market to Reach $87 Billion by 2027

VideoWeek

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Brands Ask TikTok Creators to Submit Video Ads TikTok has invited brands to request video submissions from creators.

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An A-to-Z Guide on Building an OTT App

Brid.tv

billion by 2027. The worldwide revenue generated through OTT videos is projected to be at almost $300 billion by the end of 2022. Or you can provide content for free and monetize it through video ads. Ad-Based Monetization. So how do you go about getting your slice of the OTT pie? Transaction-Based Monetization.

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Best Video Monetization Tips for Publishers

Automatad Inc.

We will help you combat these challenges with the best video monetization strategies, actionable tips, and suggestions. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI.

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17 Top Programmatic Advertising Platforms to Use in 2024

AdvertiseMint

This smart way of showing ads is getting bigger every year. By 2027, lots of money will be spent on programmatic advertising globally – projected to reach $19.12 Ad Exchanges Ad exchanges offer a special way of managing digital advertising spaces.

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The WIR: TF1 Sees Ad Growth, IAB says Advertisers are Prioritising Video, and AMC Enables Programmatic Buying on Linear Channels

VideoWeek

In this week’s Week in Review: Rugby fuels strong ad results for TF1, AMC goes all in on programmatic, and IAB reports strong growth in video ad spend. Top Stories TF1 Reports Strong Ad Growth in Q3 French broadcaster TF1 reported strong growth in ad revenues in Q3, which were up by 7.0 percent (or 9.7

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The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions

VideoWeek

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. The tech giant’s ad offering has historically been small, limited mostly to its app store search business.