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AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. It stands at $600 billion and is forecasted to reach $900 billion in 2027. AdTech streamlines the ad buying and selling process as it becomes more complex with competition.

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17 Top Programmatic Advertising Platforms to Use in 2024

AdvertiseMint

This smart way of showing ads is getting bigger every year. By 2027, lots of money will be spent on programmatic advertising globally – projected to reach $19.12 Source: saasbpm.com Types of Programmatic Ad Platforms Ready to dive into the high-tech world of programmatic ads? You don’t need middlemen.

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The WIR: Denstu Forecasts TV Growth, OpenAI Pens Three Major Publisher Deals, and MediaSense Buys PwC’s Media Advisory Arm

VideoWeek

” The Week in Tech PayPal Builds Out Advertising Business PayPal is building out its ad network, according to the WSJ , using its wealth of user data to fuel ad sales. Discovery (WBD) renewed its exclusive Wimbledon rights this week, securing the tennis tournament for its Eurosport and Max platforms in 11 European markets.

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