YieldBird

MAY 31, 2023

Moreover, the World Federation of Advertisers predicts ad fraud worldwide will cause up to $50 billion in damage by 2027. What is ad fraud? Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. And while 100% viewability isn’t feasible, yours should be around 40-60%.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

YieldBird

MAY 31, 2023

Moreover, the World Federation of Advertisers predicts ad fraud worldwide will cause up to $50 billion in damage by 2027. What is ad fraud? Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. And while 100% viewability isn’t feasible, yours should be around 40-60%.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Automatad Inc.

DECEMBER 1, 2023

The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. That is why it is wrong for a publisher not to have a video ad slot in the era where 91% of consumers prefer video content.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. If you are ready to create ad network or ad exchange, contact SmartHub team to start.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

MAY 31, 2024

” The Week in Tech PayPal Builds Out Advertising Business PayPal is building out its ad network, according to the WSJ , using its wealth of user data to fuel ad sales. The deal runs until 2027, covering Belgium, Bulgaria, Czech Republic, Finland, Hungary, Iceland, Netherlands, Norway, Romania, Slovakia and Sweden.

Media 52

Media Agency Audience Cookies 52