2027 Ad Server Ad Tech 
Martech Series
DECEMBER 27, 2022
Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. Billion by 2027. Google initiatives.
VideoWeek
JANUARY 27, 2023
Tech Lab will work with Scope3 and Ad Net Zero to figure out a standard for quantifying carbon emissions across ad tech vendors. A framework will then be established for how these figures are transmitted between agencies, publishers, and ad tech partners.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Automatad Inc.
NOVEMBER 23, 2023
Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. It stands at $600 billion and is forecasted to reach $900 billion in 2027. AdTech streamlines the ad buying and selling process as it becomes more complex with competition.
VideoWeek
SEPTEMBER 13, 2024
BBC Rules Out Ads Ahead of Licence Fee Talks Lisa Nandy, the UK Culture Secretary, will consider mutualising the BBC to give licence fee-payers ownership of the public service broadcaster (PSB). The opening week of the trial featured testimony from a range of ex-Googlers, ad tech CEOs, and publisher executives.
Automatad Inc.
DECEMBER 1, 2023
The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. That is why it is wrong for a publisher not to have a video ad slot in the era where 91% of consumers prefer video content.
VideoWeek
OCTOBER 7, 2022
Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. Nearly 60 percent of Netflix subscribers will be on the ad-supported tier by 2027, Omdia research suggests. ” PubMatic and Permutive Partner on First-Party Data.
VideoWeek
APRIL 26, 2024
Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio. Deutsche Telekom and Equativ Bring Addressable Ads to MagentaTV Deutsche Telekom this week announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024.
Expert insights. Personalized for you.
98 
Let's personalize your content