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The requirement to protect user privacy will continue to be at the forefront of ad tech developments making contextual targeting the star feature of 2023 and beyond. Billion by 2027. A study from eMarketer predicts that the US ad spend on Connected TV (CTV) will increase from $14.11 The rise of white-label adservers.
Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. It stands at $600 billion and is forecasted to reach $900 billion in 2027. AdTech streamlines the ad buying and selling process as it becomes more complex with competition.
In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 back in 2016.
In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 back in 2016.
In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 back in 2016.
In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 back in 2016.
In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 back in 2016.
The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. That is why it is wrong for a publisher not to have a video ad slot in the era where 91% of consumers prefer video content.
The study also showed that TV has an average full profit ROI of £5.61 By comparison, online video (predominantly YouTube) has an average full profit ROI of £3.86 Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an adserver, supply-side platform (SSP) and demand-side platform (DSP).
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