2027 Ad Space Ad Tech 
Digital Remedy
DECEMBER 20, 2022
The ad tech industry is an ever-changing, increasingly-competitive, fragmented space, full of acronyms, complex tools, ad networks, and lots of data. 2022 brought a lot of growth to the ad tech space, showing no signs of slowing down heading into the new year. A Look Back.
Digital Remedy
DECEMBER 21, 2022
The Ad Tech Landscape. From print and radio to linear TV and OTT streaming, the ad tech atmosphere has been continuously reimagined and revamped since its early European days. In the 2020s, advertising technology (ad tech) is set to take another leap as advancements in digital media continue to surge.
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VideoWeek
MAY 20, 2022
In this week’s Week in Review: a bipartisan bill to break up Google’s ad tech business is introduced into the Senate, Next 15 gazumps Vin Murria to buy M&C Saatchi, and data shows that CTV has overtaken mobile as the home of digital video. Similar plans in the UK aim to abolish the BBC licence fee in 2027.
Automatad Inc.
NOVEMBER 23, 2023
Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. It stands at $600 billion and is forecasted to reach $900 billion in 2027. They are demand-side, who buy ad spaces on the online channels like websites and mobile app.
VideoWeek
NOVEMBER 10, 2023
billion-strong population is under 30 years old, suggesting online advertising is expected to rocket between now and 2027. percent, with online ad revenues forecast for 12.7 Omdia further predicted that YouTube and Meta will see video ad revenues in India grow in the mid- to high-teen percentages until 2025.
Automatad Inc.
DECEMBER 1, 2023
The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. That is why it is wrong for a publisher not to have a video ad slot in the era where 91% of consumers prefer video content.
VideoWeek
JULY 1, 2022
The deal, which runs through to 2027, grants Amazon one game a week, meaning incumbent BT Sport will still air the vast majority of Champions League games. The food delivery service will also introduce advertising on its order-tracker page, selling ad space via the Deliveroo Media and Ecommerce platform that is due to roll out in July.
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