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Key Trends That Will Shape The Ad Space in 2023

Digital Remedy

As we head into 2023, a notable trend emerging is the forecasted growth of connected TV—which should see double-digit increases next year and account for one-third of total TV spend by 2027 ,2 as it continues to steal dollars previously allocated to linear investments. CTV will be the Fastest-Growing Performance Channel.

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30 Social Media Advertising Statistics to Improve Your Strategy

Single Grain

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. A substantial portion of your audience is likely on social media, and it’s up to you to figure out which platform they like to dwell on the most.

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AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. It stands at $600 billion and is forecasted to reach $900 billion in 2027. They are demand-side, who buy ad spaces on the online channels like websites and mobile app.

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5 Must-Know Ad Tech Trends for Digital Marketers in 2023

Digital Remedy

In the 2020s, advertising technology (ad tech) is set to take another leap as advancements in digital media continue to surge. by 2027, the market for ad tech is reaching new heights, and with higher peaks comes new industry standards for digital ad buying. Projected to reach $42088.3m As of November 2022, there are 383.7m

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To Last Touch & Beyond: Understanding Attribution Methodologies

Digital Remedy

As consumer viewing habits continue viewing streaming services ad dollars continue to migrate toward these channels as well. Making up 10% of all digital ad spending, CTV ad spending is expected to reach $29.29b in 2024. Making up 10% of all digital ad spending, CTV ad spending is expected to reach $29.29b in 2024.

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17 Top Programmatic Advertising Platforms to Use in 2024

AdvertiseMint

This smart way of showing ads is getting bigger every year. By 2027, lots of money will be spent on programmatic advertising globally – projected to reach $19.12 Plus, you can manage your digital ad space easily and quickly with programmatic platforms. They use smart computer programs to buy ad space automatically.

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The WIR: Ofcom Considers Allowing Longer TV Ad Breaks, FCC Commissioner Calls for TikTok Ban, and Amazon Wins Champions League Rights

VideoWeek

The deal, which runs through to 2027, grants Amazon one game a week, meaning incumbent BT Sport will still air the vast majority of Champions League games. The food delivery service will also introduce advertising on its order-tracker page, selling ad space via the Deliveroo Media and Ecommerce platform that is due to roll out in July.