MNTN

SEPTEMBER 1, 2023

billion by 2027. eMarketer cites a number of reasons for this shift: retailers are expanding their horizons with off-site ads, streamers are harnessing first-party data for precise ad targeting, and brands are going beyond conventional search ads and diving deeper into the customer journey.

Retail 98

Retail Media Ad Targeting Advertising 98

Ad Monsters

FEBRUARY 12, 2024

The digital industry is now familiar with AI-driven technology because it delivers value in data analysis and ad targeting. Brands need to look closely at digital audio, a channel that has seen explosive audience growth, deep levels of engagement – and an influx of ad spend. billion by 2027.

Advertising 116

Advertising Ad Targeting Audience Brand Awareness 116

Smart-Hub

APRIL 29, 2024

Early adopters can establish a strong foothold in this space, driving brand awareness and building meaningful connections with their target audience. Advertising in Games The video game market is expected to reach over $282 billion in revenue in 2024, while by 2027, its market value is forecasted to exceed $363 billion.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Clearcode

MARCH 23, 2023

a retailer’s website) and the fact that a brand will often utilize a retailer’s first-party data to power ad targeting. Retail media ads can also come in many forms, with the main ones being: Sponsored products: A brand’s products or services displayed on a retailer’s search results page.

Retail 59

Retail Media eCommerce Audience 59

Ad Beat

JULY 3, 2024

By 2027, global online sales are expected to surpass an eye-watering $8 trillion. But things are about to change, because their video ads span the full spectrum of potential Shopify customers. And if you don’t have the coding skills to create one from scratch, your best alternative is to use a website builder.

eCommerce 77

eCommerce Display Advertising Video Ads Native Advertising 77

Smart-Hub

MAY 2, 2023

billion by 2027. So let’s focus on the AI benefits for programmatic advertising and ad exchange. Better Targeting and Personalization The primary benefit is targeting. And if the acquisition cost is 80 cents, it yields as good ROI as higher-dollar goals for more typical ad targets.

Ad Exchange 40

Ad Exchange Advertising ROI Non-Profit 40

VideoWeek

JANUARY 27, 2023

” Disney+ to Get Hulu’s Targeting, Signs Up Alternative Currencies Disney Advertising plans to roll out Hulu’s ad targeting capabilities to Disney+, the company revealed at its annual Tech and Data Showcase on Wednesday. We believe this is a critical step in moving the industry towards a green future.”

Ad Tech 59

Ad Tech Media Agency Ad Server 59