2027 Ad Targeting Ad Tech 
VideoWeek
APRIL 5, 2024
Ad measurement company iSpot did not receive full certification but maintains conditional certification from last year. The companies will combine their publishing, data, and ad-tech platforms which they say will allow commercial partners to buy ads across their sites with combined audiences.
VideoWeek
JANUARY 27, 2023
Tech Lab will work with Scope3 and Ad Net Zero to figure out a standard for quantifying carbon emissions across ad tech vendors. A framework will then be established for how these figures are transmitted between agencies, publishers, and ad tech partners.
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VideoWeek
MAY 27, 2022
Google Hit With Fresh UK Probe Over Anticompetitive Behaviour in Ad Tech. The UK’s antitrust regulator, the Competition and Markets Authority, on Thursday launched an investigation into whether Google has abused its dominant position in ad tech. OTT Revenues to Reach $224 billion in 2027. Ad of the Week.
Smart-Hub
APRIL 29, 2024
Early adopters can establish a strong foothold in this space, driving brand awareness and building meaningful connections with their target audience. Advertising in Games The video game market is expected to reach over $282 billion in revenue in 2024, while by 2027, its market value is forecasted to exceed $363 billion.
Smart-Hub
MAY 2, 2023
billion by 2027. So let’s focus on the AI benefits for programmatic advertising and ad exchange. Better Targeting and Personalization The primary benefit is targeting. And if the acquisition cost is 80 cents, it yields as good ROI as higher-dollar goals for more typical ad targets.
VideoWeek
APRIL 26, 2024
First-party data is also attached to these profiles to enable audience targeting, while WBD says clean room solutions provided by Snowflake will enable advertisers to fold in their own data. Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio.
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