Ad Monsters

FEBRUARY 12, 2024

The digital industry is now familiar with AI-driven technology because it delivers value in data analysis and ad targeting. In particular, brands should look closely at how AI can enable highly relevant, customized creative at scale. billion by 2027. This is the next logical step in using AI in advertising.

Advertising 116

Advertising Ad Targeting Audience Brand Awareness 116

Clearcode

MARCH 23, 2023

Retail media: Retail media involves a brand displaying ads for their products and services on a retailer’s websites, apps and platforms. Advertisements are shown to consumers to build brand awareness and influence the customer at the point of purchase. The post What Is Retail Media & Retail Media Networks (RMNs)?

Retail 59

Retail Media eCommerce Audience 59

Smart-Hub

APRIL 29, 2024

Early adopters can establish a strong foothold in this space, driving brand awareness and building meaningful connections with their target audience. Advertising in Games The video game market is expected to reach over $282 billion in revenue in 2024, while by 2027, its market value is forecasted to exceed $363 billion.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Ad Beat

JULY 3, 2024

By 2027, global online sales are expected to surpass an eye-watering $8 trillion. But things are about to change, because their video ads span the full spectrum of potential Shopify customers. million in the last six months, per our estimated data: Source: Adbeat And, as you can see, almost every cent goes toward video ads.

eCommerce 77

eCommerce Display Advertising Video Ads Native Advertising 77