VideoWeek

APRIL 5, 2024

Ad measurement company iSpot did not receive full certification but maintains conditional certification from last year. The companies will combine their publishing, data, and ad-tech platforms which they say will allow commercial partners to buy ads across their sites with combined audiences.

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

MAY 20, 2022

In this week’s Week in Review: a bipartisan bill to break up Google’s ad tech business is introduced into the Senate, Next 15 gazumps Vin Murria to buy M&C Saatchi, and data shows that CTV has overtaken mobile as the home of digital video. Similar plans in the UK aim to abolish the BBC licence fee in 2027.

Impressions 52

Impressions Ad Tech Media Agency 52

Digiday

JANUARY 1, 2023

Global media spend in the influencer advertising segment is projected to reach $51 billion by 2027, increasing at an annual growth rate of 13.21% from 2022 to 2027, according to Statista. Ad-tech and mar-tech firms keep coming up with newer platforms and SaaS products to make the process easier.

Media 72

Media Agency Retail Machine Learning 72

illumin

MARCH 7, 2024

million viewers by 2027. To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. Tapping into the growing sports streaming market This move from ESPN, FOX, and Warner Bros. Follow @illuminHQ

Entertainment 59

Entertainment Ad Tech Advertising Audience 59

Digiday

SEPTEMBER 20, 2022

By that measure, e-commerce and retail media rank quite highly, as GroupM issued a deep dive into the economics of both segments and Walmart expanded its partnerships on its marketplace, Connect, to include social platforms and ad-tech providers. First, the Walmart news. Why such growth?

Demand Side Platform 68

Demand Side Platform Retail Manufacturing Media 68

Digital Remedy

DECEMBER 20, 2022

The ad tech industry is an ever-changing, increasingly-competitive, fragmented space, full of acronyms, complex tools, ad networks, and lots of data. 2022 brought a lot of growth to the ad tech space, showing no signs of slowing down heading into the new year. Adpushup: Ad Tech Trends That We Can Expect in 2022.

Ad Space 52

Ad Space Ad Tech Audience ROI 52

VideoWeek

DECEMBER 16, 2022

The report forecasts the number of addressable TV homes to double to 40 million over the two-year period, with ad revenues expected to follow. CTV advertising is predicted to grow at a CAGR of 47 percent to reach $395 million by 2027, according to the study. billion in 2027, exceeding $3.3 Pay-TV revenues will hit $8.8

Media 98

Media Audience Retail Agency 98

illumin

OCTOBER 9, 2024

Now, over eighty years later, linear TV and CTV ad spending is projected to reach $100 billion by the end of 2027 in the US alone. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. Follow @illuminHQ

Advertising 59

Advertising Audience Ad Tech Marketing 59

Basis

OCTOBER 2, 2024

Observant advertisers will notice two trends shaping this evolution: the pursuit of profitability and the integration of advanced ad tech. Because of these efforts as well as the larger upward trend of streaming viewership, 54% of the US population will have ad-supported subscriptions in 2025.

Advertising 97

Advertising Impressions Media Ad Tech 97

Digiday

JUNE 14, 2022

video ad spending in 2022. billion: How much money Viacom18 has agreed to pay for Indian Premier League digital rights from 2023 through 2027. 0.4%: Expected year-over-year percentage drop in traditional TV ad revenue in 2022. Numbers to know. 18%: Connected TV’s projected share of U.S. What we’ve covered.

Marketing 69

Marketing Viewability Agency Ad Tech 69

Digiday

FEBRUARY 5, 2023

The ways in which artificial intelligence will underpin online ad growth are coming into sharper focus. It follows a myriad of ad agencies, ad tech vendors and platforms all talking up their game plans and visions for this technology in recent weeks.

Machine Learning 69

Machine Learning Agency Media Advertising 69

VideoWeek

JANUARY 27, 2023

Tech Lab will work with Scope3 and Ad Net Zero to figure out a standard for quantifying carbon emissions across ad tech vendors. A framework will then be established for how these figures are transmitted between agencies, publishers, and ad tech partners.

Ad Tech 59

Ad Tech Media Agency Ad Server 59

VideoWeek

MAY 27, 2022

Google Hit With Fresh UK Probe Over Anticompetitive Behaviour in Ad Tech. The UK’s antitrust regulator, the Competition and Markets Authority, on Thursday launched an investigation into whether Google has abused its dominant position in ad tech. OTT Revenues to Reach $224 billion in 2027. Ad of the Week.

Ad Tech 59

Ad Tech Agency Media Audience 59

YieldBird

MAY 31, 2023

Moreover, the World Federation of Advertisers predicts ad fraud worldwide will cause up to $50 billion in damage by 2027. What is ad fraud? Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. H2 2022, we see a 40% increase in iOS and a 46% rise in Android.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

VideoWeek

MARCH 3, 2023

Top Stories FAST to Make Up 20 Percent of UK AVOD Market by 2027 FAST will account for nearly 20 percent of the UK’s AVOD market by 2027, according to research published by Omdia and Blue Ant International this week. Fry’s job title is currently unclear but the exec previously held ad sales roles at AT&T and Comcast.

Advertising 52

Advertising Marketing Retail Ad Tech 52

Smart-Hub

APRIL 10, 2023

They are expected to triple between 2022 and 2027, reaching over $12 billion. By 2027, FAST revenues in Europe alone are expected to top $1 billion. 5 Best Free Streaming Services and Apps You can find the most influential free ad-supported streaming TV platforms below: 1.

Audience 40

Audience Advertising Marketing Media 40

VideoWeek

AUGUST 9, 2024

Vevo to Sell CTV Inventory Via Nexxen’s SSP Vevo, a music video network, has partnered with Nexxen to sell CTV inventory through the ad tech firm’s SSP. ” Last year the company was alleged to have served PMAX ads on a variety of dubious websites, though these could continue to sit outside the remit of PMAX reporting.

Advertising 52

Advertising Ad Tech Media Agency 52

VideoWeek

OCTOBER 20, 2023

The Week in Tech Azerion Acquires Hawk Azerion, a gaming monetisation platform, has acquired Hawk, a digital ad tech firm. It becomes the latest in a string of ad tech acquisitions by Azerion, which has bought Vlyby, Hybrid Theory and Sublime over the past two years.

Ad Tech 52

Ad Tech Media Agency Retail 52

Smart-Hub

APRIL 29, 2024

Advertising in Games The video game market is expected to reach over $282 billion in revenue in 2024, while by 2027, its market value is forecasted to exceed $363 billion. For instance, in the US, CTV ad spend was expected to exceed $25 billion (in 2023), which is an increase of over 21% in comparison to the previous year. billion.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

NOVEMBER 18, 2022

Omdia Expects TikTok to Dominate Video Advertising by 2027. Media researcher Omdia said this week that it expects TikTok to attract over a third of all online video ad revenues by 2027 – more than both Meta and YouTube combined. TikTok ad revenues higher than META and YouTube combined video ad revenues.

Video Ads 52

Video Ads Retail Audience Media 52

Automatad Inc.

OCTOBER 27, 2023

Display video ads Showing ads on your video website is the most effective form of video monetization. The ad tech industry has grown fast; publishers now use programmatic advertising to display website ads. It has become a few-millisecond process and occurs in real-time to get high demand for ad slots.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. It stands at $600 billion and is forecasted to reach $900 billion in 2027. The elements include ad servers, ad exchange, DSP, SSP, DMP , etc.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

YieldBird

MAY 31, 2023

Moreover, the World Federation of Advertisers predicts ad fraud worldwide will cause up to $50 billion in damage by 2027. What is ad fraud? Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. H2 2022, we see a 40% increase in iOS and a 46% rise in Android.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Smart-Hub

OCTOBER 24, 2022

This same statement remains true for ad tech as well, as it rolls with the world and begins to follow new currents. billion by 2027. Of course, as specialists in this field, we follow all trends, analyze them to understand which ones are really promising and which are not so promising, and implement them in our products.

Advertising 40

Advertising Cookies Banner Machine Learning 40

InMobi

MAY 2, 2022

When we think about in-game ads that are inserted natively to the gaming experience, these are really high-resolution creatives, and they offer significant placement opportunities on premium games. Oftentimes, game publishers are involved in choosing where they think the ad should go to be complementary to the flow of the game.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

VideoWeek

OCTOBER 1, 2022

Ad tech firm Digital Remedy launched a CTV platform for e-commerce and retail advertisers on Thursday. Flip connects mobile location data with CTV ad impressions to help brands understand campaign performance, attribution and Return on Ad Spend (ROAS). Digital Remedy Rolls Out E-Commerce CTV Platform.

Agency 52

Agency Media Non-Profit Retail 52

Smart-Hub

MAY 2, 2023

billion by 2027. So let’s focus on the AI benefits for programmatic advertising and ad exchange. It took 355 days for Instagram to get to 10 million registered users. According to a report by Grand View Research, the global AI advertising market will reach $107.5

Ad Exchange 40

Ad Exchange Advertising ROI Non-Profit 40

VideoWeek

MAY 31, 2024

The deal runs until 2027, covering Belgium, Bulgaria, Czech Republic, Finland, Hungary, Iceland, Netherlands, Norway, Romania, Slovakia and Sweden. Discovery (WBD) renewed its exclusive Wimbledon rights this week, securing the tennis tournament for its Eurosport and Max platforms in 11 European markets.

Media 52

Media Agency Audience Cookies 52

VideoWeek

NOVEMBER 10, 2023

billion-strong population is under 30 years old, suggesting online advertising is expected to rocket between now and 2027. percent, with online ad revenues forecast for 12.7 Omdia further predicted that YouTube and Meta will see video ad revenues in India grow in the mid- to high-teen percentages until 2025.

Video Ads 52

Video Ads Impressions Viewability Media 52

Automatad Inc.

DECEMBER 1, 2023

The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. That is why it is wrong for a publisher not to have a video ad slot in the era where 91% of consumers prefer video content.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Ad Monsters

OCTOBER 1, 2024

The industry is partially to blame,” said Khan, laying out how publishers lost resources as ad dollars poured into walled gardens. The ad tech ecosystem poured money into the platforms and watched them grow, thinking it was all just market dynamics at play. The Blame Game: Did We Let the Open Web Slip Away? And he’s not wrong.

Cookies 105

Cookies Conversion Ad Tech Audience 105

VideoWeek

OCTOBER 7, 2022

Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. Nearly 60 percent of Netflix subscribers will be on the ad-supported tier by 2027, Omdia research suggests. ” PubMatic and Permutive Partner on First-Party Data.

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

SEPTEMBER 13, 2024

BBC Rules Out Ads Ahead of Licence Fee Talks Lisa Nandy, the UK Culture Secretary, will consider mutualising the BBC to give licence fee-payers ownership of the public service broadcaster (PSB). The opening week of the trial featured testimony from a range of ex-Googlers, ad tech CEOs, and publisher executives.

Food 52

Food Ad Tech Media Agency 52

VideoWeek

APRIL 26, 2024

Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio. Deutsche Telekom and Equativ Bring Addressable Ads to MagentaTV Deutsche Telekom this week announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024.

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

VideoWeek

SEPTEMBER 16, 2022

Private equity firm Bridgepoint has taken a majority stake in ad tech company MiQ, the two companies announced this week. Unity can now proceed with the IronSource acquisition, designed to boost its ad tech that suffered under Apple’s privacy changes. billion in 2027. Unity rejected the $17.54

Ad Tech 52

Ad Tech Finance Media Agency 52

VideoWeek

JULY 1, 2022

The deal, which runs through to 2027, grants Amazon one game a week, meaning incumbent BT Sport will still air the vast majority of Champions League games. Pay TV and online video subscriptions will pass 3 billion in 2027, Omdia research has found. Amazon Wins Champions League Rights in UK. The projection anticipates a further 10.5

eCommerce 52

eCommerce Cookies GDPR Agency 52

VideoWeek

OCTOBER 27, 2023

TV-Based Ad Exposure Set to Drop in Coming Years Time spent watching ads on TV (including streaming) could fall 24 percent by 2027 in the US, according to Brian Wieser, principal at consultancy firm Madison and Wall.

Advertising 52

Advertising GDPR Media Audience 52