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Viewability and In-Game Advertising: Q&A With Oracle Moat’s Janelle De Rivera

InMobi

When we think about in-game ads that are inserted natively to the gaming experience, these are really high-resolution creatives, and they offer significant placement opportunities on premium games. Oftentimes, game publishers are involved in choosing where they think the ad should go to be complementary to the flow of the game.

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The WIR: Smart TVs Unveil AI Integrations at CES, Bauer Buys Clear Channel Europe-North, and Disney Agrees Fubo Deal

VideoWeek

Precise TV Secures 21 Million Private Equity Investment Precise TV, a contextual ad tech firm, has received a 21 million minority investment from LDC, a private equity investor which is part of Lloyds Banking Group. These are complete commercials ready to launch on TV. Now the latter is in decline, Ampere suggests, shrinking to 3.58