2027, Ad Tech and Cookies

Ad Tech Trends for 2023

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. What is the future of digital advertising in 2023 and beyond?

Ad Tech

Ad Tech Ad Server Video Ads Cookies

Creating the Ultimate Commerce Media Cookbook with Audience Extension and Offsite Advertising

PubMatic

FEBRUARY 21, 2024

According to forecast research from intelligence firm MAGNA Global, commerce media will account for 17% of global advertising spend in 2024 and is expected to rise to 21% in 2027. billion this year to over $50 billion in 2027, with audience extension driving the bulk of said growth (about 40%).

Audience

Audience Media Advertising Retail

The WIR: US Senators Introduce a Bill to Break Up Google’s Ad Tech, Next 15 Agrees £310 Million Takeover of M&C Saatchi, and CTV Video Impressions Overtake Mobile

VideoWeek

MAY 20, 2022

In this week’s Week in Review: a bipartisan bill to break up Google’s ad tech business is introduced into the Senate, Next 15 gazumps Vin Murria to buy M&C Saatchi, and data shows that CTV has overtaken mobile as the home of digital video. Similar plans in the UK aim to abolish the BBC licence fee in 2027.

Impressions

Impressions Ad Tech Media Agency

The WIR: Netflix Reportedly Struggles to Fill Ad Commitments, UK Publishers see 2.7 Percent Digital Revenue Growth in Q3, and Amplified Intelligence Acquires AttentvAds

VideoWeek

DECEMBER 16, 2022

Helping our clients prepare for a cookie-free environment is our priority and the addition of Comscore’s Predictive Audiences enhances the range of cookie-free solutions we offer, allowing our clients to improve targeting and generate better results,” added Stefan Sommer, SVP global sales & partnerships at Adform.

Media

Media Audience Retail Agency

Media Buying Briefing: Where media agencies will focus their energies this year

Digiday

JANUARY 1, 2023

Global media spend in the influencer advertising segment is projected to reach $51 billion by 2027, increasing at an annual growth rate of 13.21% from 2022 to 2027, according to Statista. Ad-tech and mar-tech firms keep coming up with newer platforms and SaaS products to make the process easier.

Media

Media Agency Retail Machine Learning

Key Trends That Will Shape The Ad Space in 2023

Digital Remedy

DECEMBER 20, 2022

The ad tech industry is an ever-changing, increasingly-competitive, fragmented space, full of acronyms, complex tools, ad networks, and lots of data. 2022 brought a lot of growth to the ad tech space, showing no signs of slowing down heading into the new year. Adpushup: Ad Tech Trends That We Can Expect in 2022.

Ad Space

Ad Space Ad Tech Audience ROI

The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

APRIL 29, 2024

There have been discussions for several years that Google would discontinue support for cookies. Third-party cookies are responsible for a variety of ad settings, including targeting, frequency limitation, measurement, and attribution. Build Your Profitable Ad Exchange Business With Us! billion.

Advertising

Advertising Ad Exchange ROI Machine Learning

TOP Programmatic Advertising Trends for 2023

Smart-Hub

OCTOBER 24, 2022

This same statement remains true for ad tech as well, as it rolls with the world and begins to follow new currents. Cookies are done? There have been discussions for several years that Google would discontinue support for cookies. billion by 2027. So you still have some time to decide how to proceed.

Advertising

Advertising Cookies Banner Machine Learning

The WIR: FAST to Make Up 20 Percent of UK AVOD Market, Apple TV+ Makes Key CTV Advertising Hire, ITV Sees Further Linear Declines

VideoWeek

MARCH 3, 2023

Top Stories FAST to Make Up 20 Percent of UK AVOD Market by 2027 FAST will account for nearly 20 percent of the UK’s AVOD market by 2027, according to research published by Omdia and Blue Ant International this week. Fry’s job title is currently unclear but the exec previously held ad sales roles at AT&T and Comcast.

Advertising

Advertising Marketing Retail Ad Tech

The WIR: ProSieben Plans €1 Billion Content Investment, M6 Announces new AI Tool for Ad Insights, and the Telegraph’s Sale Process Kicks Off

VideoWeek

OCTOBER 20, 2023

The Week in Tech Azerion Acquires Hawk Azerion, a gaming monetisation platform, has acquired Hawk, a digital ad tech firm. It becomes the latest in a string of ad tech acquisitions by Azerion, which has bought Vlyby, Hybrid Theory and Sublime over the past two years. Warner Bros.

Ad Tech

Ad Tech Media Agency Retail

The WIR: Denstu Forecasts TV Growth, OpenAI Pens Three Major Publisher Deals, and MediaSense Buys PwC’s Media Advisory Arm

VideoWeek

MAY 31, 2024

The deal runs until 2027, covering Belgium, Bulgaria, Czech Republic, Finland, Hungary, Iceland, Netherlands, Norway, Romania, Slovakia and Sweden. Publisher groups had complained that this would disadvantage smaller media companies which don’t have the same sorts of logged-in user data as the tech giants.

Media

Media Agency Audience Cookies

The Open Internet’s Future: On Life Support or Ready for a Glow-Up?

Ad Monsters

OCTOBER 1, 2024

And if we’re honest, the conversation revealed a hard truth: the open web’s struggles go beyond the cookies crumbling — the question is: Are publishers ready to hustle for their piece of the pie? The industry is partially to blame,” said Khan, laying out how publishers lost resources as ad dollars poured into walled gardens.

Cookies

Cookies Conversion Ad Tech Audience

The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

VideoWeek

OCTOBER 7, 2022

Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. ” ISBA Offers Cookieless Guidance.

GDPR

GDPR Cookies Agency Ad Tech

The WIR: Warner Bros. Discovery Launches a Unified Data Offering, YouTube Q1 Ad Revenues Top $8 Billion, and Study Shows TV is Doing More with Less

VideoWeek

APRIL 26, 2024

Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio. The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser.

Non-Profit

Non-Profit Cookies Audience Ad Tech

The WIR: Ofcom Considers Allowing Longer TV Ad Breaks, FCC Commissioner Calls for TikTok Ban, and Amazon Wins Champions League Rights

VideoWeek

JULY 1, 2022

The deal, which runs through to 2027, grants Amazon one game a week, meaning incumbent BT Sport will still air the vast majority of Champions League games. French Government Approves Sanctions on Amazon Cookies. The French government has confirmed the sanctions imposed by regulatory body CNIL against Amazon Cookies in 2020.

eCommerce

eCommerce Cookies GDPR Agency

The WIR: TF1 Sees Ad Growth, IAB says Advertisers are Prioritising Video, and AMC Enables Programmatic Buying on Linear Channels

VideoWeek

OCTOBER 27, 2023

TV-Based Ad Exposure Set to Drop in Coming Years Time spent watching ads on TV (including streaming) could fall 24 percent by 2027 in the US, according to Brian Wieser, principal at consultancy firm Madison and Wall.

Advertising

Advertising GDPR Media Audience

The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions

VideoWeek

NOVEMBER 22, 2024

Questions will be raised around whether these moves, intentionally or otherwise, will help Apple’s ad business, given its privileged access to user data. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million. . Read more on VideoWeek.

Marketing

Marketing Media Ad Tech Entertainment

AdTech Trends

Ad Tech Trends for 2023

Creating the Ultimate Commerce Media Cookbook with Audience Extension and Offsite Advertising

Trending Sources

The WIR: US Senators Introduce a Bill to Break Up Google’s Ad Tech, Next 15 Agrees £310 Million Takeover of M&C Saatchi, and CTV Video Impressions Overtake Mobile

The WIR: Netflix Reportedly Struggles to Fill Ad Commitments, UK Publishers see 2.7 Percent Digital Revenue Growth in Q3, and Amplified Intelligence Acquires AttentvAds

Media Buying Briefing: Where media agencies will focus their energies this year

Key Trends That Will Shape The Ad Space in 2023

The Future of Programmatic Advertising: Key Trends Shaping the Industry

TOP Programmatic Advertising Trends for 2023

The WIR: FAST to Make Up 20 Percent of UK AVOD Market, Apple TV+ Makes Key CTV Advertising Hire, ITV Sees Further Linear Declines

The WIR: ProSieben Plans €1 Billion Content Investment, M6 Announces new AI Tool for Ad Insights, and the Telegraph’s Sale Process Kicks Off

The WIR: Denstu Forecasts TV Growth, OpenAI Pens Three Major Publisher Deals, and MediaSense Buys PwC’s Media Advisory Arm

The Open Internet’s Future: On Life Support or Ready for a Glow-Up?

The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

The WIR: Warner Bros. Discovery Launches a Unified Data Offering, YouTube Q1 Ad Revenues Top $8 Billion, and Study Shows TV is Doing More with Less

The WIR: Ofcom Considers Allowing Longer TV Ad Breaks, FCC Commissioner Calls for TikTok Ban, and Amazon Wins Champions League Rights

The WIR: TF1 Sees Ad Growth, IAB says Advertisers are Prioritising Video, and AMC Enables Programmatic Buying on Linear Channels

The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions

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