2027, Ad Tech and Video Ads

2027

Ad Tech

Video Ads

Ad Tech Trends for 2023

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. Billion by 2027. Google initiatives.

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The WIR: YouTube Tests Gaming, Brands Ask TikTok Creators to Make Video Ads, and Analysts Forecast Addressable TV Market to Reach $87 Billion by 2027

VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Brands Ask TikTok Creators to Submit Video Ads TikTok has invited brands to request video submissions from creators.

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Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

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The WIR: Nielsen’s MRC Accreditation Remains Suspended, Channel 4 Announces a Retail Media Partnership with Nectar, and Microsoft Introduces Video Ads to Audience Network

VideoWeek

NOVEMBER 18, 2022

In this week’s Week in Review: MRC maintains Nielsen’s suspension, Channel 4 partners with Nectar360, and Microsoft launches video ads. Microsoft Brings Video Ads to Audience Network. Video can be bought on a cost per mille, cost per view, or cost per click basis. Top Stories.

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The WIR: US Senators Introduce a Bill to Break Up Google’s Ad Tech, Next 15 Agrees £310 Million Takeover of M&C Saatchi, and CTV Video Impressions Overtake Mobile

VideoWeek

MAY 20, 2022

In this week’s Week in Review: a bipartisan bill to break up Google’s ad tech business is introduced into the Senate, Next 15 gazumps Vin Murria to buy M&C Saatchi, and data shows that CTV has overtaken mobile as the home of digital video. Similar plans in the UK aim to abolish the BBC licence fee in 2027.

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The WIR: The Trade Desk Shares Slide Over Q4 Outlook, Roblox Launches Video Ads, and Reach Cuts Ten Percent of its Workforce

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

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The WIR: Netflix Reportedly Struggles to Fill Ad Commitments, UK Publishers see 2.7 Percent Digital Revenue Growth in Q3, and Amplified Intelligence Acquires AttentvAds

VideoWeek

DECEMBER 16, 2022

The report forecasts the number of addressable TV homes to double to 40 million over the two-year period, with ad revenues expected to follow. CTV advertising is predicted to grow at a CAGR of 47 percent to reach $395 million by 2027, according to the study. billion in 2027, exceeding $3.3 Pay-TV revenues will hit $8.8

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Best Video Monetization Tips for Publishers

Automatad Inc.

OCTOBER 27, 2023

We will help you combat these challenges with the best video monetization strategies, actionable tips, and suggestions. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI.

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Future of TV Briefing: The next phase of the TV upfront market

Digiday

JUNE 14, 2022

This person said they began suspecting that CTV ads continued to air while a TV was off in 2019 but had been unable to prove it. video ad spending in 2022. billion: How much money Viacom18 has agreed to pay for Indian Premier League digital rights from 2023 through 2027. Numbers to know.

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The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

APRIL 29, 2024

In addition, this higher Internet speed allows for creating ads in higher dpi and puts more emphasis on video ads in mobile format. Many users install ad blockers because it increases the page load speed. play video games (as of 2023), making it one of the most promising markets in terms of advertising. billion.

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TOP Programmatic Advertising Trends for 2023

Smart-Hub

OCTOBER 24, 2022

This same statement remains true for ad tech as well, as it rolls with the world and begins to follow new currents. In addition, this higher Internet speed allows you to create ads in higher dpi, and put more emphasis on video ads in mobile format. billion by 2027. to grow to $15.9

Advertising

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Viewability and In-Game Advertising: Q&A With Oracle Moat’s Janelle De Rivera

InMobi

MAY 2, 2022

The MRC (Media Ratings Council) defines an impression as viewable if 50% of the ad is visible for at least one second for display ads and at least two seconds for video ads. ” Top Viewability Challenges: “Nobody wants to waste their media spend on ads that no one is seeing. billion by 2027.

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The WIR: Spotify Starts Paying Creators for Video Content, UK Pushes Ahead with Junk Food Ads Ban, and BBC Rules Out Ads in Licence Fee Talks

VideoWeek

SEPTEMBER 13, 2024

The news is the latest sign of Spotify’s push into video, as it looks to grow its catalogue of video content and compete for digital ad budgets. The platform already serves video ads and hosts video podcast content; the company reports that more than 170 million users have watched a video podcast on Spotify.

Food

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The WIR: Warner Bros. Discovery Launches a Unified Data Offering, YouTube Q1 Ad Revenues Top $8 Billion, and Study Shows TV is Doing More with Less

VideoWeek

APRIL 26, 2024

Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio. For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter.

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The WIR: TF1 Sees Ad Growth, IAB says Advertisers are Prioritising Video, and AMC Enables Programmatic Buying on Linear Channels

VideoWeek

OCTOBER 27, 2023

In this week’s Week in Review: Rugby fuels strong ad results for TF1, AMC goes all in on programmatic, and IAB reports strong growth in video ad spend. Top Stories TF1 Reports Strong Ad Growth in Q3 French broadcaster TF1 reported strong growth in ad revenues in Q3, which were up by 7.0 percent (or 9.7

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The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions

VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. The tech giant’s ad offering has historically been small, limited mostly to its app store search business.

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The WIR: Video Ad Spend Predicted to Overtake Social, Police Raid Dentsu Offices Over Ongoing Olympics Scandal, and Lightbox Completes Seed Funding Round

VideoWeek

NOVEMBER 25, 2022

In this week’s Week in Review: Omdia predicts video ad spend will overtake social in 2025, Lightbox completes its seed funding round, and police raid Dentsu’s offices. Video Ad Spend to Overtake Search by 2025, Finds Omdia. Online video is the fastest-growing segment in digital advertising, according to Omdia.

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The WIR: Smart TVs Unveil AI Integrations at CES, Bauer Buys Clear Channel Europe-North, and Disney Agrees Fubo Deal

VideoWeek

JANUARY 10, 2025

Unveils Fully AI-Generated CTV Ads Streamr.ai, a GenAI video ads business, unveiled CTV ads made using its image-to-video model at CES 2025. model, developed by the firms GenAI Labs team, generates complete CTV ads, according to the company, including script, voice, music and image-to-video animations.

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AdTech Trends

Ad Tech Trends for 2023

The WIR: YouTube Tests Gaming, Brands Ask TikTok Creators to Make Video Ads, and Analysts Forecast Addressable TV Market to Reach $87 Billion by 2027

Trending Sources

Types of Video Ads – Advantages and Best Practices for Publishers

The WIR: Nielsen’s MRC Accreditation Remains Suspended, Channel 4 Announces a Retail Media Partnership with Nectar, and Microsoft Introduces Video Ads to Audience Network

The WIR: US Senators Introduce a Bill to Break Up Google’s Ad Tech, Next 15 Agrees £310 Million Takeover of M&C Saatchi, and CTV Video Impressions Overtake Mobile

The WIR: The Trade Desk Shares Slide Over Q4 Outlook, Roblox Launches Video Ads, and Reach Cuts Ten Percent of its Workforce

The WIR: Netflix Reportedly Struggles to Fill Ad Commitments, UK Publishers see 2.7 Percent Digital Revenue Growth in Q3, and Amplified Intelligence Acquires AttentvAds

Best Video Monetization Tips for Publishers

Future of TV Briefing: The next phase of the TV upfront market

The Future of Programmatic Advertising: Key Trends Shaping the Industry

TOP Programmatic Advertising Trends for 2023

Viewability and In-Game Advertising: Q&A With Oracle Moat’s Janelle De Rivera

The WIR: Spotify Starts Paying Creators for Video Content, UK Pushes Ahead with Junk Food Ads Ban, and BBC Rules Out Ads in Licence Fee Talks

The WIR: Warner Bros. Discovery Launches a Unified Data Offering, YouTube Q1 Ad Revenues Top $8 Billion, and Study Shows TV is Doing More with Less

The WIR: TF1 Sees Ad Growth, IAB says Advertisers are Prioritising Video, and AMC Enables Programmatic Buying on Linear Channels

The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions

The WIR: Video Ad Spend Predicted to Overtake Social, Police Raid Dentsu Offices Over Ongoing Olympics Scandal, and Lightbox Completes Seed Funding Round

The WIR: Smart TVs Unveil AI Integrations at CES, Bauer Buys Clear Channel Europe-North, and Disney Agrees Fubo Deal

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