MNTN

SEPTEMBER 1, 2023

billion by 2027. billion by 2027. These innovative partnerships are expanding rapidly, popularity-wise, as retailers and streaming platforms work together through CTV advertising deals. Billion by 2027 appeared first on MNTN. Forecasts are projecting staggering growth, from $813 million currently to a massive $5.63

Retail 98

Retail Media Ad Targeting Advertising 98

Digiday

SEPTEMBER 30, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify The Walt Disney Company plans to automate 75% of its advertising business by 2027. And the company took a further step toward that end in this year’s annual TV and streaming advertising upfront market. “Of

Media 88

Media Advertising Marketing 88

illumin

APRIL 4, 2025

This isnt unheard of for brands to put money into sports advertising. In fact, one of the biggest advertising opportunities for brands each year is during the Super Bowl season. More brands are shooting their shot during March Madness The 2025 March Madness season alone saw significant growth in advertising investments.

Advertising 59

Advertising Pharmaceuticals Audience Ad Inventory 59

illumin

AUGUST 27, 2024

Retailers and advertisers have every reason to look forward to fall 2024 with cautious optimism. With the fall almost upon us, there are several crucial retail trends that advertisers should keep an eye on for their upcoming campaigns. The global resale market is estimated to grow to $350 billion by 2027. Follow @illuminHQ

Retail 98

Retail Shipping eCommerce Entertainment 98

AdExchanger

SEPTEMBER 20, 2022

GroupM estimates ecommerce will account for 19% of global retail sales this year, and that ecommerce rate will grow to 25% by 2027. Continue reading » The post Ecommerce Has Slowed, But Retail Media Is Outpacing Digital Advertising appeared first on AdExchanger. Global retail.

eCommerce 104

eCommerce Retail Media Advertising 104

PubMatic

FEBRUARY 21, 2024

Commerce media has cemented its place as a major programmatic advertising channel thanks to shifting consumer behavior and the robust first-party data it can provide to advertisers. Offsite advertising is proving to be an essential recipe. And there are no indications that this growth will slow down.

Audience 108

Audience Media Advertising Retail 108

Digiday

NOVEMBER 29, 2023

Mario Diez, Chief Executive Officer, Peer39 CTV remains the belle of the ball to advertisers, especially those looking to reach TV and video audiences amid falling linear viewership. Even with scaled-back forecasts, CTV is growing at an exceptional rate and is expected to reach nearly $41 billion in ad spend by 2027.

Advertising 92

Advertising Audience Media Marketing 92

Ad Monsters

JULY 14, 2022

Newsletter advertising has always been one of the most effective marketing channels for brands and publishers, big and small, across many industries. . Year after year, newsletter advertising continues to increase in volume. Year after year, newsletter advertising continues to increase in volume. billion by 2027 1.

Ad Ops 119

Ad Ops Ad Server Advertising Impressions 119

Basis

APRIL 18, 2023

Beyond their popularity with listeners, podcasts offer advertisers a unique opportunity to connect with consumers whenever and wherever they’re listening, within content they’re actively engaged with. Given these benefits, it’s no wonder that more and more advertisers are incorporating podcasts into their omnichannel media mix.

Advertising 98

Advertising Audience Marketing Media 98

MNTN

MARCH 7, 2024

Not only do ad-supported streaming audiences officially outnumber cable TV viewers, but AVOD viewership is expected to more than double the number of pay TV subscribers by 2027. And, according to a new study from The Trade Desk, advertisers know this. Connected TV in the News Warner Bros. Discovery’s (WBD) Max streaming service.

Advertising 98

Advertising Finance Audience Marketing 98

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024.

Advertising 106

Advertising Conversion Rate Conversion Impressions 106

VideoWeek

MARCH 13, 2023

The research outfit has projected an 18 percent drop in pay-TV revenues over the next five years, losing $5 billion to reach $22 billion in 2027. Satellite TV is on track to lose $3 billion by 2027, as subscribers convert to IPTV viewing. percent in 2022, as cord-cutting and advertising decline on linear TV started to bite.

Media 113

Media Advertising 113

Basis

FEBRUARY 15, 2024

It’s a channel that both complements traditional radio and extends beyond it, allowing listeners to tune in from virtually anywhere and enabling advertisers to use proven adtech tools to connect with audiences in the moments they’re listening. What’s The State of Digital Audio Advertising In 2024? Talk about tak[in’] it on the run !

Advertising 105

Advertising Cookies Audience Banner 105

Clearcode

NOVEMBER 6, 2023

With a staggering $45 billion US retail media market , retailers are attempting to seize the golden opportunity that retail media presents to not only cater to evolving consumer preferences, but also open up new avenues for advertisers seeking to engage with their most coveted audiences.

Retail 102

Retail Media Advertising Manufacturing 102

Ad Monsters

FEBRUARY 12, 2024

This is the next logical step in using AI in advertising. billion by 2027. We can take Spotify’s enthusiastic embrace of generative AI for content and advertising personalization as a sign that these tools are ready to take on the task. But authenticity is a central part of the host and audience relationship.

Advertising 116

Advertising Ad Targeting Audience Brand Awareness 116

Basis

FEBRUARY 8, 2024

For advertisers, this shift in audience habits and emerging opportunities has invited a host of new challenges: Just where, exactly, is my audience? Here, we’ll dig into everything advertisers need to know about convergent TV in 2024: from the lay of the land today, to emerging trends, to new innovations—and how viewers feel about them.

Advertising 111

Advertising Audience Conversion Rate Education 111

Marketing Dive

SEPTEMBER 22, 2022

Global advertising revenue for retail-based companies will grow from $88 billion in 2021 to $101 billion this year and to $160 billion in 2027.

Retail 93

Retail Media Advertising 93

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. digital ad spending is expected to reach over $390 billion by 2027.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Fuel Lines

DECEMBER 21, 2020

The First Advertising SaaS Platform For Virtual Creativity. is a software platform for advertising agencies (a SaaS), where subscribers can recruit teams of four freelancers, brief them, watch the four work as a team posting ideas and building on each other’s ideas, and pay them after the work is done, and do it all right on the platform.

Agency 246

Agency Advertising Marketing Media 246

Basis

OCTOBER 25, 2023

Today, sports leagues are scattering their broadcast rights around like digital Johnny Appleseeds , adding to an already-complex CTV and streaming video environment and creating new challenges for advertisers and consumers alike. In light of these dramatic shifts, how can digital advertisers effectively reach and connect with sports fans?

Advertising 98

Advertising Audience Marketing 98

AdExchanger

OCTOBER 5, 2023

billion devices globally by the end of 2027. The number of online 5G devices doubled between 2021 and 2022, reaching nearly 162 million active 5G devices in the US alone, according to CTIA data. And based on data from Omdia and 5G Americas, 5G wireless connections will reach 5.9

Advertising 113

Advertising 113

Martech

OCTOBER 18, 2024

billion by 2027. Campaign tracking: Measures the effectiveness of your LinkedIn advertising campaigns, including click-through rates, conversion rates and cost per lead. However, all social media sites have a certain percentage of ghost accounts. They must be doing something right: LinkedIn’s 2022 ad revenue was $5.91

Click Through Rate 137

Click Through Rate Brand Awareness Audience Conversion 137

Martech Series

NOVEMBER 23, 2022

iion’s new self-serve platform bridges the gap between monetisation and advertising in all gaming environments – in the game, around the game, and away from the game. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. Valued at USD$198.4

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech

MAY 18, 2023

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Connected TV (CTV) advertising keeps charging ahead. Social network display advertising is about a quarter of total digital spending. If spending continues at its current rate it should surpass $106 billion in 2027. of total U.S.

Retail 112

Retail Display Advertising MarTech Media 112

MNTN

DECEMBER 3, 2024

And by 2027, experts predict that number to increase to 121 million. And that means if your brand isn’t already advertising on these platforms, now is the time to start. And if it maintains that sort of rapid growth, the market will surpass a value of $1 trillion globally by 2027. Why has the market grown so fast?

Audience 52

Audience Entertainment Advertising Marketing 52

MNTN

JANUARY 20, 2023

As more and more consumers make the switch from linear to streaming, it looks like advertisers will follow suit. By the end of the source’s forecast period in 2027, FASTs will reach a whopping $42.6 Ge t the Latest Connected TV News, Right to Your Inbox Why not receive our CTV advertising report, right to your inbox?

Advertising 98

Advertising 98

Basis

OCTOBER 6, 2023

In a society where multitasking is the norm, podcasts offer a blend of information, entertainment, and advertising that weaves seamlessly into people’s daily routines. That said, podcast advertising is a new(er) and ever-evolving space, and many marketers likely have some questions, such as: “Should I consider podcast advertising?”

Advertising 98

Advertising Audience Click Through Rate CPM 98

Basis

SEPTEMBER 20, 2023

While the platform is sometimes dismissed a non-essential advertising channel, brands looking to reach younger audiences —as well as those seeking to be at the forefront of augmented reality (AR)- and metaverse-related activations—would do well to keep an eye on Snapchat. So, does that mean advertisers should ignore Snapchat?

Advertising 98

Advertising Marketing Pop-Up Audience 98

Basis

OCTOBER 11, 2024

The emergence of audio as a mainstay in media plans, alongside developments within the space (including concepts like sonic branding and voice interactivity, as well as new innovations powered by AI), is a top digital advertising trend to watch as teams look ahead to 2025. Just how effective are audio ads, really? In 2025, an estimated 140.9

Advertising 98

Advertising Pop-Up Brand Awareness Audience 98

Basis

OCTOBER 2, 2024

The digital advertising landscape is undergoing several seismic shifts reshaping how brands reach consumers. As the industry navigates the growing influence of AI as well as the move towards a privacy-first advertising model , digital channels are evolving individually as well. The first is that today’s TV buys can’t exist in a vacuum.

Advertising 98

Advertising Impressions Media Ad Tech 98

Martech Series

FEBRUARY 2, 2023

CTV’s perfect marriage of addressable, data-driven technology and reach presents a golden opportunity for advertisers looking to build brand visibility in highly engaged, addressable environments. Here’s a closer look at how the streaming market is set to shift in 2023 and how digital advertisers stand to benefit. billion U.S.

Advertising 86

Advertising Audience Retail MarTech 86

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. 3) It’s expected that, by 2027, mobile sources would account for 130.5 2) Over 302 million people in the U.S. are active on social media ( Statista ).

Media 98

Media Advertising Video Ads Brand Awareness 98

Basis

APRIL 3, 2024

In the advertising world, AI has already been at work for over a decade, powering programmatic advertising and optimizing media buying across the open internet. To do this, advertisers must thoroughly understand the risks posed by AI. However, those advantages also come with some significant brand safety concerns.

Advertising 98

Advertising Machine Learning Non-Profit Cookies 98

Digiday

DECEMBER 23, 2022

As brands look to associate themselves with engaging and reliable content, publishers are meeting advertisers’ needs by increasingly leveraging audio and video as storytelling and monetization tools. Advertisers are also drawn to video because of improved performance with audiences. billion by 2027. billion by 2027.

Advertising 69

Advertising Audience Video Ads Brand Awareness 69

Digiday

FEBRUARY 18, 2025

It will take a dedicated focus among retail media networks and their advertisers to overcome data challenges and realize the true potential of this space. retail media will be the fastest-growing ad channel through 2027, when it is forecasted to reach $109.4 Continue reading this article on digiday.com.

Retail 64

Retail Media Advertising Marketing 64

Basis

AUGUST 26, 2022

Indeed, as these handheld electronics grow increasingly ubiquitous around the globe, brands are embracing mobile advertising as a critical component of their marketing strategy. That said, mobile is already a tough channel to beat when it comes to the basics of digital advertising—i.e., Mobile Advertising by the Numbers—Wrapping Up.

Advertising 98

Advertising Mobile Ads Retail Entertainment 98

Digital Turbine

AUGUST 31, 2022

While mobile app users are tightening their belts,advertisers are pushing even harder to get those users to selectively spend with them. Cue increasing advertiser budgets to soften that blow – the IAA market is expected to reach $343.5 Billion by 2027, exhibiting a CAGR (Compound Annual Growth Rate) of 20.73% during 2021-2027.

Fill rate 98

Fill rate CPM Audience Advertising 98