Digiday

JANUARY 1, 2023

Clients of media agencies remain uncertain about business conditions in 2023, and as a result have delayed decisions on marketing budgets, as well as where to spend those budgets given the huge increase in choices they have and decisions they have to make. Progress on data privacy.

Media 73

Media Agency Retail Machine Learning 73

illumin

APRIL 16, 2025

Whether you are the institution itself or you are an advertising agency hired by a university or college to execute their marketing campaigns, its always important to start by identifying the problems and concerns you want to be resolved or the goals you want to be achieved. But that approach is losing ground.

Education 80

Education Advertising Marketing Audience 80

VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Top Stories YouTube Tests Games Offering YouTube is testing an online gaming product, the WSJ reported this week.

Video Ads 52

Video Ads Marketing Ad Tech Media 52

Martech

MARCH 14, 2023

Staff should be sourced and evaluated on the ability to act as editors and supervisors for machine-generated marketing copy and proposals, such as agency creative briefs. From an agency perspective, ensure internal and external talent are up-to-speed on public AI usage policies and seek out creative developers familiar with ChatGPT API.

Marketing 132

Marketing MarTech Agency Media 132

Digiday

DECEMBER 16, 2024

Two agency groups have recently added new services to expand their share of this growing corner of influencer marketing as the channel continues to grow and mature. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Communications 75

Communications Media Agency Marketing 75

PubMatic

OCTOBER 17, 2024

According to MAGNA, global open internet CTV spend is expected to grow by 14% annually between 2023-2027. Tap Into Underserved Markets: PubMatic’s CTV Marketplace can extend your own salesforce, enabling access to new, incremental demand through our relationships with medium-sized DSPs and independent media agencies.

Food 102

Food Entertainment Audience Advertising 102

Digiday

FEBRUARY 5, 2023

It follows a myriad of ad agencies, ad tech vendors and platforms all talking up their game plans and visions for this technology in recent weeks. Indeed, GroupM recently estimated that 90% of digital ad campaigns will be influenced by AI by 2027, per an analyst note from New Street Research’s Dan Salmon.

Machine Learning 69

Machine Learning Agency Media Advertising 69

Basis

JULY 13, 2023

Here’s what to read from the week of 7/7/23 - 7/13/23 to stay ahead of the curve: IAB’s Retail Media Buyer’s Guide [:60] Retail media is forecast to account for more than one-fourth of US digital ad spend by the end of 2027. Want a monthly digest of all the best Scout content delivered straight to your inbox?

Agency 52

Agency Retail Media Advertising 52

illumin

JANUARY 9, 2024

While retail media has been long established as critical to promoting goods and services at the bottom of the marketing funnel, larger media agencies have recently started to pay it the attention it deserves. According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year.

Retail 105

Retail Media Entertainment Audience 105

Martech

OCTOBER 23, 2023

More than half (54%) of marketing leaders say they have more freelancers than ever on their teams, according to a survey by talent agency Fiverr Pro. Our research found that by 2027, four years from now, 50% of the workforce in the US will be freelancing in some capacity. One that’s giving them more leverage in the workforce.

Marketing 128

Marketing MarTech Agency 128

Ad Monsters

SEPTEMBER 18, 2024

From leveraging retailer-specific insights to advanced audience targeting and data transparency, here’s what brands and agencies need to consider to achieve meaningful business outcomes in an increasingly competitive market. of total US media ad spend by 2027. With US omnichannel retail media ad spend projected to hit $54.85

Retail 105

Retail Media CPM CPC 105

Ad Monsters

JULY 14, 2022

billion by 2027 1. WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. The global email marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 There are 4 billion daily email users. This number is expected to climb to 4.6

Ad Ops 119

Ad Ops Ad Server Advertising Impressions 119

MNTN

JUNE 26, 2023

Thanks to programmatic video advertising, small- to medium-sized businesses and agencies can maximize the performance marketing power of the living room screen, too. The trio joined Adweek to discuss how a digital approach to TV advertising can help small businesses and agencies succeed on Connected TV (CTV).

Agency 52

Agency Conversion Rate Conversion Audience 52

VideoWeek

DECEMBER 16, 2022

They don’t have enough inventory to deliver,” said one agency exec. “So CTV advertising is predicted to grow at a CAGR of 47 percent to reach $395 million by 2027, according to the study. billion in 2027, exceeding $3.3 The Week For Agencies. Agency group Dentsu released its 2023 ad spend forecast this week, predicting 3.8

Media 98

Media Audience Retail Agency 98

Digiday

MARCH 22, 2023

And by 2027, 80% expect to create efforts focused on content authenticity, combatting misinformation and dealing with fake material. Even before the hype around generative AI hit its current fever pitch, marketers were already worried about AI. Generative tools don’t solve everything yet.

Marketing 91

Marketing Agency 91

Ad Monsters

FEBRUARY 12, 2024

billion by 2027. For brands and agencies, AI provides efficient assistance in digital audio, the human team steers the brand in the right direction to meet its campaign goals, and the right tech partnership automates and streamlines delivery for all relevant creative variations, formats, and settings.

Advertising 116

Advertising Ad Targeting Audience Brand Awareness 116

Ad Rants

AUGUST 2, 2022

If you don't have a programming team that could implement headless CMS and you lack technical knowledge for this task, the top BPO agencies can take care of it for you. million in 2019 and is expected to increase its value to $1.628 million by 2027. How to get the most out of headless CMS? The headless CMS market was worth $328.5

SEO 147

SEO Pop-Up Machine Learning eCommerce 147

MNTN

MAY 5, 2023

Performance and Branding: Get the Best of Both Worlds Sam Bloom, Chief Executive Officer of marketing and media agency Camelot, spoke to the Wall Street Journal recently about how Connected TV might change the way advertisers treat their Upfront and NewFront buys, and tread caution when picking the right media partner.

Conversion Rate 98

Conversion Rate Pop-Up Brand Awareness Conversion 98

Smarty Ads

JUNE 22, 2023

billion by 2027. Video advertising has become crucial for every company seeking to expand. According to a study, ad spending in video advertising will hit $176.6 billion in 2023 before climbing to $229.8 Many businesses use programmatic video advertising to drive their income. You should know about.

Advertising 52

Advertising Agency 52

Martech Series

JULY 28, 2022

billion by 2027. We’ve certainly felt it here at our own agency. As an agency, we’re ultimately putting these tools to work on behalf of our clients. For over 25 years, our agency has been fueled by the concept of “Careiosity” — the act of being caring and curious at the same time. million in 2022 and $2.72

MarTech 80

MarTech ROI Audience Agency 80

Digiday

SEPTEMBER 20, 2022

A clear indicator of a media segment’s growth potential is how many agencies pay close attention to it. Agencies are working overtime to get ahead of the growing world of commerce media, in part by studying it carefully. First, the Walmart news.

Demand Side Platform 68

Demand Side Platform Retail Manufacturing Media 68

VideoWeek

OCTOBER 17, 2024

Ad spend is then projected to rise at rates close to 2 percent in 2027 and beyond. “It is in the tough times that we know that our highly skilled, experienced agencies and their trusting, brave clients can reap significant market share for brands by continuing to invest in advertising. . percent in real terms for 2024, and 1.3

Marketing 64

Marketing Public Relations Media Agency 64

Martech Series

FEBRUARY 1, 2023

SBTi verified the OpenX science-based net-zero target “to reduce scope 1+2+3 emissions 90% by 2027 from a 2018 base year” in June 2022. Validation from environmental consultancy RSK review confirms an emissions reduction of 96% from 2018 to 2022, across all three types of emissions scopes OpenX Technologies, Inc.,

MarTech 78

MarTech Media Advertising Marketing 78

Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. billion in 2020 to $14.9 over that period.

Marketing 141

Marketing Machine Learning Communications ROI 141

Digiday

JUNE 14, 2022

The key hits: As TV networks and agencies wrap up their initial upfront negotiations, the real buying cycle begins. Over the next two to three months, agencies and their clients will submit orders for the actual amounts of money that advertisers will spend in upfront deals. said a second agency executive.

Marketing 69

Marketing Viewability Agency Ad Tech 69

Single Grain

JUNE 13, 2023

digital ad spending is expected to reach over $390 billion by 2027. Influencer Marketing Hub ) In a global study of PR agencies conducted in 2023, 39% of participants indicated they work with up to 10 influencers, while 14% said they worked with more than a thousand. billion USD. Techjury ) U.S. Startupbonsai ) As much as 80.5%

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Basis

APRIL 3, 2024

As agencies and CMOs navigate these new opportunities, their leaders must balance two directives: First, embracing AI tools to increase efficiencies, grow revenue, and stay at the cutting edge of innovation. Today, new developments from the realm of generative AI (GenAI) are set to revolutionize the landscape even further.

Advertising 98

Advertising Machine Learning Non-Profit Cookies 98

Digital Remedy

DECEMBER 20, 2022

As we head into 2023, a notable trend emerging is the forecasted growth of connected TV—which should see double-digit increases next year and account for one-third of total TV spend by 2027 ,2 as it continues to steal dollars previously allocated to linear investments. What should advertisers and agencies expect in 2023?

Ad Space 52

Ad Space Ad Tech Audience ROI 52

VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. billion subscribers across 138 countries by 2027, slightly up on 2021 but down from 2018. The Week For Agencies. Top Stories. The report forecasts 1.03

Agency 52

Agency Media Non-Profit Retail 52

VideoWeek

APRIL 19, 2023

percent in 2025, 2026, and 2027 respectively. And there isn’t a particularly fast rebound forecast for the years ahead: the Bellwether report predicts 0.5 percent growth in 2024, followed by growth of 1.6 percent, 2.0 percent, and 2.2 Follow VideoWeek on Twitter and LinkedIn.

Advertising 52

Advertising Media Marketing Agency 52

Digiday

JANUARY 5, 2023

However, research firm Gartner expects that by 2027 more than 40% of large organizations around the world will be using Web3, spatial computing and other metaverse-based projects as ways to increase revenue. Data challenges and the economic climate are also putting marketers in a challenging catch-22 situation.

Marketing 82

Marketing Cookies Media Agency 82

Martech Series

DECEMBER 27, 2022

Billion by 2027. For Europe, IAB’s report on Attitudes to Programmatic Advertising, published in October 2022 showed that more than 50% of advertisers, publishers, agencies and ad tech consider CTV as a key to programmatic growth. A study from eMarketer predicts that the US ad spend on Connected TV (CTV) will increase from $14.11

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Digital Remedy

DECEMBER 21, 2022

by 2027, the market for ad tech is reaching new heights, and with higher peaks comes new industry standards for digital ad buying. To discover how Digital Remedy helps advertisers and agencies of all sizes navigate the ever-changing digital ad space, speak to a member of our team. Projected to reach $42088.3m

Ad Tech 52

Ad Tech Marketing Media Agency 52

Basis

APRIL 11, 2023

And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. back in 2016. tons of carbon.

Demand Side Platform 93

Demand Side Platform Impressions Education Ad Server 93

VideoWeek

MAY 27, 2022

In April it announced a partnership with advertising agency Omnicom to offer its services to marketing clients. OTT Revenues to Reach $224 billion in 2027. Global OTT revenues are projected to increase by $21 billion this year, reaching $224 billion in 2027. The Week For Agencies. percent to $5.96 Whirlpool Goes In-House.

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

NOVEMBER 18, 2022

A number of broadcasters and agencies trialled alternative currencies during this year’s upfronts season, setting up a potential migration away from Nielsen’s ratings. Omdia Expects TikTok to Dominate Video Advertising by 2027. The Week For Agencies. Post-campaign, Nectar data will give insight into sales uplift.

Video Ads 52

Video Ads Retail Audience Media 52

VideoWeek

APRIL 16, 2024

CTV and OTT is projected to be the fastest growing media channel in 2024, as combined spending on TV and CTV is expected to grow by $12 billion between 2023 and 2027. CTV and OTT made up 42 percent of total video ad revenues last year.

Video Ads 52

Video Ads Retail Media Advertising 52