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With global video game revenue expected to hit $365 billion by the end of 2023, and users expected to reach 3 billion by 2027, there is an incredible opportunity for brands to reach a massive untapped audience. And it turns out, younger gamers are increasingly persuasive when it comes to what their parents buy. Research.
New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one company, TikTok. According to Omdia research, the sector is heading for a positive trajectory with total global media revenue expected to surpass a trillion dollars by 2027.
According to forecast research from intelligence firm MAGNA Global, commerce media will account for 17% of global advertising spend in 2024 and is expected to rise to 21% in 2027. billion this year to over $50 billion in 2027, with audience extension driving the bulk of said growth (about 40%).
With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. Valued at USD$198.4
Mario Diez, Chief Executive Officer, Peer39 CTV remains the belle of the ball to advertisers, especially those looking to reach TV and video audiences amid falling linear viewership. Even with scaled-back forecasts, CTV is growing at an exceptional rate and is expected to reach nearly $41 billion in ad spend by 2027.
Retail media is on track to hit $106 billion by 2027, with giants like Amazon and Walmart dominating, while innovators like Instacart, Kroger, and Home Depot carve out specialized niches. Spending has grown steadily and will top $106 billion by 2027. So far, the ad revenue data hasnt proved the research company wrong.
We’re seeing how gaming can deliver incremental audiences and amplify outcomes across the entire consumer journey.” billion by 2027. Also, this doesn’t just apply to general-audience games like Candy Crush. With marketers shifting budgets to gaming, they want to know more about how to reach the audience. Image: IAB.
Not only do ad-supported streaming audiences officially outnumber cable TV viewers, but AVOD viewership is expected to more than double the number of pay TV subscribers by 2027. According to eMarketer, Connected TV has officially passed the tipping point and taken the lead.
Knowing this, subscription box brands can benefit from targeting engaged audiences, particularly those who are active online shoppers. Consider the following specialized audience segments to target in your next Connected TV (CTV) advertising campaign—all available via MNTN’s partnership with Oracle Data Cloud.
As of 2022, less than half of US households subscribe to traditional pay TV, a figure that is predicted to continue declining steadily through 2027. And as audiences continue to shift their viewing habits, more screen time is spent on CTV in general. Last year, the average time spent per day among US adults reached 1 hour, 51 minutes.
Billion by 2027, exhibiting a CAGR (Compound Annual Growth Rate) of 20.73% during 2021-2027. Cue increasing advertiser budgets to soften that blow – the IAA market is expected to reach $343.5 IAP + IAA strategies in tandem are not a new idea.
percent annual growth between now and 2027, according to recent analysis by Omdia. The research also found that regional language users account for 57 percent of the total internet user base, creating opportunities to reach audiences outside of English-speaking content. Meanwhile online ad revenues in India are forecast for 12.7
Brands need to look closely at digital audio, a channel that has seen explosive audience growth, deep levels of engagement – and an influx of ad spend. billion by 2027. Increased audience size presents more opportunities for creative personalization at scale – AI will make this even easier.
By 2027, the OTT market will have approximately 4.2 The question is, how do you ensure your content reaches the right audiences? Here are eight OTT audience targeting strategies that you can put to work for your brand. With DCO, you’re not just targeting an audience — you’re speaking directly to a person. billion users.
According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences. Alongside its rise to fame, retail media is also seeing a renaissance.
The report, ‘Video viewing habits: Forecasting new lows for broadcasters’, assesses changing UK viewing habits until 2027, when the current BBC charter comes to an end. That total is expected to almost halve by 2027, with 16-24s spending 6 percent of viewing time watching the incumbent broadcasters live and 6 percent on catch-up.
to engage hyperlocal audiences more effectively. At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. This significant shift highlights advertisers’ desire to get in front of key local audiences on media channels where people spend the majority of their time.
billion in 2027. Ultimately, advertisers will need to adapt their strategies to embrace this shifting landscape—and consider combining both Linear TV and CTV in the meantime to reach all audiences effectively. While Linear TV ad spend in the US is predicted to decline, CTV is set to undergo substantial growth, from $25.09
billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. Effective apps deliver the right message to the audience at the right time. The number of smartphone users globally is forecast to hit 7.7
A recent forecast predicts that retail media will be the fastest-growing market segment in the next three years , with spending expected to more than double to over $100 billion by 2027. These expectations for the future of the retail media network are a testament to the innovation RMNs have made over the past few years.
Integration of AI-driven personalization As artificial intelligence (AI) continues to impact every sector, we expect to see a revolution in how advertisers use it to personalize ads and engage audiences. billion by the end of 2027, per eMarketer. retail media CTV ad spend forecasted to grow nearly seven times to $5.63
Not only does this powerful marketing tool allow for direct connection and communication to your audience, but it can also be a significant revenue driver for your business. billion by 2027 1. Successful publishers understand email’s value in reaching their users, expanding web and app audiences, and leveraging first-party data.
According to MAGNA, global open internet CTV spend is expected to grow by 14% annually between 2023-2027. The connected TV (CTV) space continues to grow with no signs of stopping. Evaluate Content in Real Time: PubMatic can help you find new pockets of brand-suitable content to monetize by contextualizing creative assets minute by minute.
From leveraging retailer-specific insights to advanced audience targeting and data transparency, here’s what brands and agencies need to consider to achieve meaningful business outcomes in an increasingly competitive market. of total US media ad spend by 2027. Audience Targeting Capabilities: Who are you trying to reach?
Clearly, the medium as a whole is no slouch in offering brands massive audiences to target. By 2027, experts predict that CTV ad spend will reach $42.4 Start tracking what matters, reaching the right audiences, and driving real results with MNTN today. Connected TV Growth The Connected TV explosion is in full swing.
With improved audience targeting capabilities across digital video and CTV device penetration at an all-time high, Advanced TV is set to become even more advanced in 2023. This marks a significant shift in audience priorities: it’s clear that consumers and platforms are embracing the value exchange between audiences and advertisers.
Podcast Listenership Is Still Increasing Podcast audiences exploded during the pandemic. For advertisers, this provides a great opportunity to use contextual targeting to reach key audiences in a privacy-friendly way (because who’s going to be more receptive to a home security system ad than someone binge listening to a true crime podcast?
With a staggering $45 billion US retail media market , retailers are attempting to seize the golden opportunity that retail media presents to not only cater to evolving consumer preferences, but also open up new avenues for advertisers seeking to engage with their most coveted audiences.
For advertisers, this shift in audience habits and emerging opportunities has invited a host of new challenges: Just where, exactly, is my audience? And how can I best meet my audience where and when they are watching to fully capitalize on the convergent TV opportunity? It is forecast to drop below $55 billion by 2027.
While publishers have invested heavily in video to varying success in the past, short-form video is especially important for publishers and advertisers looking to attract younger audiences. Advertisers are also drawn to video because of improved performance with audiences. billion by 2027.
It’s a channel that both complements traditional radio and extends beyond it, allowing listeners to tune in from virtually anywhere and enabling advertisers to use proven adtech tools to connect with audiences in the moments they’re listening. Check it out: US digital audio ad spend is projected to grow by nearly 44% between 2023 and 2027.
DOOH offers advertisers benefits that static simply can’t, including the ability to target multiple audiences at once, serve a variety of messages, and show relevant content based on the time of day, weather, etc. Above, we mentioned DOOH’s ability to target multiple audiences at once. On top of this, measuring success can be tricky.
According to 360i Research , the global personalization software market — which represents many of the relatively new tools marketers use to identify and reach bespoke audiences — will rise to $943.25 billion by 2027. Because it’s no longer good enough to reach the right audience at the right time. million in 2022 and $2.72
To target creative types as well as social media influencers and creators the company is spending most of its ad budget — roughly 70-80%, per Levin — on social platforms like TikTok and Instagram where that audience is spending their time. It’s estimated that by 2027 it’ll be more common to be a freelancer than a traditional employee.
billion in 2027, according to Global Industry Analysts’ predictions. More sophisticated applications for data include audience building and segmentation, including the use of artificial intelligence and machine learning to surface insights from big data stores. Ability to identify more profitable audiences and segmentation strategies.
For marketers, this presents a distinct opportunity to connect with audiences when and where they’re engaged, and in contextually relevant environments, to boot. To advertise on podcasts, marketing teams first need to consider their target audience(s). Sounds Like a Big Opportunity! So, How Do I Advertise on Podcasts?
Which is why it’s important for advertisers to seek out one that automates most of the process and does most of the heavy lifting, from reaching the right audience to creative production. In Global Revenue In 2023, $12B By 2027 The post Let’s Be Upfront. What’s Your Plan for Performance TV? appeared first on MNTN.
Digital Advertising Opportunities on Live Sports Broadcasts Reaching Loyal Audiences When and Where They’re Watching Surveys show that 7 out of 10 US adults are sports fans. When brands want to ensure they are meeting a large, built-in audience all at once, there are few opportunities quite like live sports. billion by 2027.
Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences. billion by 2027. Location-based AR Location-based AR is a variant of markerless AR. billion USD by 2025.
Now they’re playing catch-up, scrambling to recapture those direct consumer relationships they should’ve built from the start — trying to regain what they gave up: their audience, data, and autonomy. This economy is out here thriving, projected to double to nearly $480 billion by 2027.
Since the advent of pre-roll ads on YouTube to the addition of ad breaks on large streaming platforms like Netflix, advertisers have climbed on board a new opportunity to capture audiences’ imaginations. Beginning in 2019 with the launch of Disney+, the “streaming wars” captured the attention of TV producers and audiences everywhere.
Trend #12: Explore Page/Tab Helps to Reach a Wider Audience. But there's no need to spend thousands of dollars on influencer endorsements, because today's customers trust nano influencers – those with small but loyal followings – more than big Instagram stars, since they have closer relationships with their audience. billion by 2027.
Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. A substantial portion of your audience is likely on social media, and it’s up to you to figure out which platform they like to dwell on the most.
This includes introducing sign-in for all users and improving content recommendations, in order to make the streaming service more relevant, particularly for new and young audiences. The company also aims to increase the volume of children’s content on RTÉ Player by 100 percent in 2026, and have 6,000 hours of on-demand content by 2027.
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