article thumbnail

How Video Game Experiences Help Brands Steer Purchase Decisions

Adweek

With global video game revenue expected to hit $365 billion by the end of 2023, and users expected to reach 3 billion by 2027, there is an incredible opportunity for brands to reach a massive untapped audience. And it turns out, younger gamers are increasingly persuasive when it comes to what their parents buy. Research.

Audience 290
article thumbnail

Omdia Research Reveals TikTok Advertising Revenues Will Exceed Meta and Youtube’s Combined Video Ad Revenues by 2027

Martech Series

New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one company, TikTok. According to Omdia research, the sector is heading for a positive trajectory with total global media revenue expected to surpass a trillion dollars by 2027.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Creating the Ultimate Commerce Media Cookbook with Audience Extension and Offsite Advertising

PubMatic

According to forecast research from intelligence firm MAGNA Global, commerce media will account for 17% of global advertising spend in 2024 and is expected to rise to 21% in 2027. billion this year to over $50 billion in 2027, with audience extension driving the bulk of said growth (about 40%).

article thumbnail

Game on: iion launches ‘immersiion’ – the First Advertising Platform, Purpose-Built To Reach Audience Segments Across All Gaming Environments

Martech Series

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. Valued at USD$198.4

article thumbnail

How CTV advertisers leverage show-level data for programmatic success

Digiday

Mario Diez, Chief Executive Officer, Peer39 CTV remains the belle of the ball to advertisers, especially those looking to reach TV and video audiences amid falling linear viewership. Even with scaled-back forecasts, CTV is growing at an exceptional rate and is expected to reach nearly $41 billion in ad spend by 2027.

article thumbnail

6 Platforms That Will Define Retail Media in 2025

Ad Monsters

Retail media is on track to hit $106 billion by 2027, with giants like Amazon and Walmart dominating, while innovators like Instacart, Kroger, and Home Depot carve out specialized niches. Spending has grown steadily and will top $106 billion by 2027. So far, the ad revenue data hasnt proved the research company wrong.

Retail 87
article thumbnail

How marketers are investing in games: IAB PlayFronts

Martech

We’re seeing how gaming can deliver incremental audiences and amplify outcomes across the entire consumer journey.” billion by 2027. Also, this doesn’t just apply to general-audience games like Candy Crush. With marketers shifting budgets to gaming, they want to know more about how to reach the audience. Image: IAB.

Marketing 111