Clearcode

MARCH 23, 2023

Commerce media is an extension of retail media as it allows both retailers and their brand partners to reach audiences across the open web, not just on a retailer’s digital properties. Retail media allows retailers to monetize their first-party data and audiences and create a new revenue stream. million people.

Retail 59

Retail Media eCommerce Audience 59

Smart-Hub

APRIL 29, 2024

Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content. This data is also full of other possibilities, and marketers can use it in the following ways: Expanding the set of user data; Overcoming registration barriers; Audience segmentation and contextual targeting.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

MAY 27, 2022

By comparison, traditional advertising (such as banners, native and newsletter ads) grew by 20 percent across the same period. . PubMatic Brings Audience Targeting to the Sell-Side with ‘Connect’ Platform. The report revealed that video was the fastest-growing social advertising sector in 2021, up 50 percent on 2020.

Ad Tech 59

Ad Tech Agency Media Audience 59

AdvertiseMint

JANUARY 24, 2024

By 2027, lots of money will be spent on programmatic advertising globally – projected to reach $19.12 Think about how powerful it is to know what your audience likes and doesn’t like. This is key for you if reaching large audiences with quality content matters. This smart way of showing ads is getting bigger every year.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

InMobi

MAY 2, 2022

These native ads can be roadside billboards or stadium banners or ads on the sides of buildings within the 3D game space. Advertisers have really come to see gaming as an effective platform for connecting with a diverse audience.” billion by 2027. This goes way beyond pre-roll or mid-roll display formats.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Automatad Inc.

OCTOBER 27, 2023

Video ads have a lower fill rate due to the lower demand than banner and display ads. Concerning the spending, the video ad revenue also soared to US$189 billion in 2023 and is projected to reach US$361 billion in 2027. You have only 30 seconds to attract and engage the audience until the video ends.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Automatad Inc.

DECEMBER 1, 2023

The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. Video ads are the most engaging ads that deliver a short brand message across the audience. What Is Video Advertising?

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Smart-Hub

OCTOBER 24, 2022

Advertisers can use proprietary data in the following ways: Expanding the set of user data; Overcoming registration barriers; Audience segmentation and contextual targeting. billion by 2027. 2023 will be a banner year in the development of programmatic advertising. This data is also full of other possibilities. to grow to $15.9

Advertising 40

Advertising Cookies Banner Machine Learning 40

illumin

JULY 23, 2024

Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences. billion by 2027. Location-based AR Location-based AR is a variant of markerless AR. billion USD by 2025.

Advertising 105

Advertising Conversion Rate Pop-Up Brand Lift 105