Basis

OCTOBER 11, 2024

Where once the only control audiences had over audio was the ability to change the radio station or pop in a new tape or CD (or LP), digital audio now gives listeners seemingly endless choices—all at the touch of a button or tap of a screen. Among younger audiences (ages 12-34), that percentage jumps to 90%.

Advertising 96

Advertising Pop-Up Brand Awareness Audience 96

MNTN

APRIL 28, 2023

DOOH offers advertisers benefits that static simply can’t, including the ability to target multiple audiences at once, serve a variety of messages, and show relevant content based on the time of day, weather, etc. For decades, out-of-home was seen as strictly a top-of-funnel channel, used solely to drive brand awareness.

Real Estate 98

Real Estate Audience Brand Awareness Advertising 98

Single Grain

AUGUST 27, 2020

billion by 2027. In other words, your target audience is out there – y ou’ll just need a bit of ingenuity to find innovative ways to get your brand in front of them. of the audience is over 21. 2) Leverage Existing Audiences with Sponsorships. billion in 2017 to $47.3 Book My Free (Creative!)

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

Digital Remedy

DECEMBER 20, 2022

As we head into 2023, a notable trend emerging is the forecasted growth of connected TV—which should see double-digit increases next year and account for one-third of total TV spend by 2027 ,2 as it continues to steal dollars previously allocated to linear investments. CTV will be the Fastest-Growing Performance Channel.

Ad Space 52

Ad Space Ad Tech Audience ROI 52

Single Grain

JUNE 5, 2023

from 2020 to 2027. Finances Online ) Ads can increase brand awareness by 80%. Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027. User Guiding ) Paid search ads can increase brand awareness by 80%. from 2020 to 2027. from 2020 to 2027. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52

illumin

OCTOBER 13, 2023

It utilizes various audio channels such as radio, music streaming services, podcasts, and smart speakers to reach and engage target audiences. billion by 2027. Audio content has a unique power to create a personal and intimate connection with the audience, enabling brands to effectively convey their message and build brand awareness.

Advertising 52

Advertising Audience Impressions Brand Awareness 52

Ad Beat

JULY 3, 2024

By 2027, global online sales are expected to surpass an eye-watering $8 trillion. Creatives Standard Whereas Shopify is a dedicated ecommerce website builder, Squarespace and Wix have broader audiences: essentially, they’re targeting anyone who wants to build any sort of website.

eCommerce 77

eCommerce Display Advertising Video Ads Native Advertising 77

Clearcode

FEBRUARY 21, 2023

The IAB Tech Lab launched its Seller Defined Audiences (SDA) proposal , which aims to allow publishers to create audiences and make them available to advertisers without the need for passing on a user’s identity. billion by 2027. With the rise of DOOH, brands will have even more creative avenues to explore.

Cookies 97

Cookies GDPR Advertising Display Advertising 97

Single Grain

MAY 24, 2023

In-app advertising statistics are a great help to any successful digital marketing campaign, helping you reach and engage with your target audience effectively. This dominance reflects advertisers’ recognition of mobile’s power in capturing audience attention and driving brand awareness and conversions.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Clearcode

MARCH 23, 2023

Commerce media is an extension of retail media as it allows both retailers and their brand partners to reach audiences across the open web, not just on a retailer’s digital properties. Advertisements are shown to consumers to build brand awareness and influence the customer at the point of purchase. million people.

Retail 59

Retail Media eCommerce Audience 59

Smart-Hub

APRIL 29, 2024

Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content. This data is also full of other possibilities, and marketers can use it in the following ways: Expanding the set of user data; Overcoming registration barriers; Audience segmentation and contextual targeting.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

InMobi

MAY 2, 2022

Advertisers have really come to see gaming as an effective platform for connecting with a diverse audience.” So gaming is a unique challenge where the audience is really fully engaged, and to advertise in this unique space, there must be careful consideration to fit seamlessly in the gaming experience and not negatively impact it. .”

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Automatad Inc.

NOVEMBER 23, 2023

It stands at $600 billion and is forecasted to reach $900 billion in 2027. Advertisers: Brands, services, and marketers are a few examples of advertisers. They reach their target audience by displaying ads on the website or app with potential traffic and user data. It boosts awareness, strength, brand value, and sales.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

VideoWeek

OCTOBER 20, 2023

It can also provide audience insights, for example describing key audiences for specific M6 shows. Reports suggest a reluctance among candidates, as the BBC faces a number of challenges ahead of the charter renewal in 2027. The boxing-centric pay-TV channel has been on air since 1986.

Ad Tech 52

Ad Tech Media Agency Retail 52

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. billion by 2027. It’s where you showcase your brand, share company updates and connect with your audience. Sponsored Content: Promote organic posts to a wider audience.

Click Through Rate 137

Click Through Rate Brand Awareness Audience Conversion 137

VideoWeek

JANUARY 31, 2025

Amazon Launches New Tool for AI-Based TV Audience Building Amazon last night announced Brand+, a new tool within the Amazon DSP which uses AI to build and optimise audiences across TV and video campaigns. Read more on VideoWeek.

Media 52

Media Healthcare Pharmaceuticals Audience 52