2027 Audience Viewability 
InMobi
MAY 2, 2022
For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.
Single Grain
JUNE 13, 2023
Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. digital ad spending is expected to reach over $390 billion by 2027. Smart Insights ) Programmatic ads are helpful in reaching the target audience faster. billion USD. Techjury ) U.S. Billion by 2028.
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Clearcode
MARCH 2, 2023
billion between 2002 and 2027. In late 2022, the IAB released new standards for in-game advertising , prior to that, there were no standards in terms of in-game ad size, viewability, and traffic quality, which made it quite hard to scale and automate the buying and selling of in-game ads via programmatic auctions. billion by 2027.
VideoWeek
NOVEMBER 18, 2022
Microsoft Brings Video Ads to Audience Network. Microsoft announced on Tuesday that its Audience Network now supports video ads in the UK, US, Canada, France, Germany, Australia and New Zealand. Omdia Expects TikTok to Dominate Video Advertising by 2027. Hoopla Digital Launches Ad Translator.
Basis
APRIL 11, 2023
And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. back in 2016. tons of carbon.
Smart-Hub
APRIL 29, 2024
Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content. This data is also full of other possibilities, and marketers can use it in the following ways: Expanding the set of user data; Overcoming registration barriers; Audience segmentation and contextual targeting.
Automatad Inc.
OCTOBER 27, 2023
Concerning the spending, the video ad revenue also soared to US$189 billion in 2023 and is projected to reach US$361 billion in 2027. It increases viewability and, thereby, the CPMs of the video ads. It will make them engage with your videos more, increase the ad viewability, and thereby, the opportunity to serve ads and monetize.
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