InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

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Viewability Advertising Impressions Brand Lift 52

Single Grain

JUNE 13, 2023

digital ad spending is expected to reach over $390 billion by 2027. Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. billion USD. Techjury ) U.S. Startupbonsai ) As much as 80.5%

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Advertising Click Through Rate Display Advertising ROI 102

Clearcode

MARCH 2, 2023

billion between 2002 and 2027. Is showing a banner ad inside a mobile game an example of in-game advertising or an example of in-app mobile advertising? Michael Sweeney: How are most in-game ads bought and sold (excluding traditional banner ads inside mobile gaming apps)? Michael Sweeney: What defines an in-game ad?

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Advertising Viewability Banner Brand Lift 52

Automatad Inc.

OCTOBER 27, 2023

Video ads have a lower fill rate due to the lower demand than banner and display ads. Concerning the spending, the video ad revenue also soared to US$189 billion in 2023 and is projected to reach US$361 billion in 2027. It increases viewability and, thereby, the CPMs of the video ads. Relevant content Content matters a lot.

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Header Bidding Video Ads Fill rate CPM 52

Automatad Inc.

DECEMBER 1, 2023

The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate.

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Video Ads Non-Profit CPM Viewability 40

Smart-Hub

APRIL 29, 2024

Such advertising is still not very popular, but it is worth noting that it can be very effective due to the high level of user concentration and lack of banner blindness to this type of information transfer. By 2027, this number is forecasted to surpass $40 billion. If you aren’t among them yet, consider reviewing your strategy.

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Advertising Ad Exchange ROI Machine Learning 52