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6 Platforms That Will Define Retail Media in 2025

Ad Monsters

Retail media is on track to hit $106 billion by 2027, with giants like Amazon and Walmart dominating, while innovators like Instacart, Kroger, and Home Depot carve out specialized niches. Spending has grown steadily and will top $106 billion by 2027. So far, the ad revenue data hasnt proved the research company wrong.

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Let’s Be Upfront. What’s Your Plan for Performance TV?

MNTN

Thanks to streaming (or Connected TV, as we like to say), we’ve seen television advertising branch into two trains of thought: branding / awareness and performance. The best part is that brands can achieve both through Performance TV. In Global Revenue In 2023, $12B By 2027 The post Let’s Be Upfront.

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AI Comes to Digital Audio Advertising – and It’s Improving Personalization

Ad Monsters

Brands need to look closely at digital audio, a channel that has seen explosive audience growth, deep levels of engagement – and an influx of ad spend. billion by 2027. Experts predict the digital audio ad marketplace will surpass $10 billion in the US this year and hit $12.81 This evolution is possible thanks to dynamic creative.

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Game on: iion launches ‘immersiion’ – the First Advertising Platform, Purpose-Built To Reach Audience Segments Across All Gaming Environments

Martech Series

Even more, nearly all game genres have seen a boost in revenue from in-game advertising over the last two years, and it’s predicted to increase further through 2027. billion in 2021, the Gaming Market is expected to reach a value of USD$339 billion by 2027, registering a CAGR of 8.94% over 2022-2027, according to a new report.

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Don’t Sweat It: Beat the Heat With These Summer Strategies

MNTN

Then, there’s also data usage as a whole – while global mobile data usage will be increasing globally, it’s North America who is the region set to have the highest average mobile data usage per smartphone, with 52 gigabytes of data per month by 2027. Last year was a streaming summer, with 79% of Americans sticking with streaming TV.

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Why advertisers are gravitating toward publishers that embrace video and audio

Digiday

Additionally, according to Statista , spending on video advertising is expected to grow at an annual rate of 12.06% from 2022 to 2027, for a projected market volume of $318.8 billion by 2027. ” Why video will become critical to brand awareness. . ” Why video will become critical to brand awareness.

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Move Over Static Billboards, There’s a New Out-of-Home in Town

MNTN

For decades, out-of-home was seen as strictly a top-of-funnel channel, used solely to drive brand awareness. In Global Revenue In 2023, $12B By 2027 The post Move Over Static Billboards, There’s a New Out-of-Home in Town appeared first on MNTN.