Single Grain

MAY 24, 2023

3) It’s expected that, by 2027, mobile sources would account for 130.5 billion of all social media ad spending worldwide ( Sprout Social ). This figure highlights the importance of optimizing ad campaigns for mobile devices, as businesses look to reach audiences where they spend the majority of their time online.

Media 98

Media Advertising Video Ads Brand Awareness 98

Ad Monsters

FEBRUARY 12, 2024

Brands need to look closely at digital audio, a channel that has seen explosive audience growth, deep levels of engagement – and an influx of ad spend. Experts predict the digital audio ad marketplace will surpass $10 billion in the US this year and hit $12.81 billion by 2027.

Advertising 116

Advertising Ad Targeting Audience Brand Awareness 116

Digiday

DECEMBER 23, 2022

Per research from Wyzowl , 92% of marketers believe that video will play an essential role in marketing over the coming years. Additionally, according to Statista , spending on video advertising is expected to grow at an annual rate of 12.06% from 2022 to 2027, for a projected market volume of $318.8 billion by 2027.

Advertising 69

Advertising Audience Video Ads Brand Awareness 69

Ad Beat

JULY 3, 2024

By 2027, global online sales are expected to surpass an eye-watering $8 trillion. But things are about to change, because their video ads span the full spectrum of potential Shopify customers. One more key point: pretty much all Shopify’s video ads carry the same “free trial” CTA. Publishers Approximately $35.8

eCommerce 77

eCommerce Display Advertising Video Ads Native Advertising 77

Single Grain

JUNE 5, 2023

from 2020 to 2027. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. for display ads. ( from 2020 to 2027.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

MAY 24, 2023

This dominance reflects advertisers’ recognition of mobile’s power in capturing audience attention and driving brand awareness and conversions. Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. Average CTRs of in-app video ads are 7.5X Billion to $73.14

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Single Grain

AUGUST 27, 2020

billion by 2027. In other words, your target audience is out there – y ou’ll just need a bit of ingenuity to find innovative ways to get your brand in front of them. It’s important to note that youTube sponsorships are not YouTube ads ; they are separate deals that are negotiated with the content creators.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94