Clearcode
MARCH 2, 2023
billion between 2002 and 2027. At the heart of this growth are game and mobile app developers, brands and AdTech companies. billion by 2027. The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 There are over 3.2
InMobi
MAY 2, 2022
billion by 2027. It's really seen more as brand awareness marketing. And measuring in-game ad effectiveness is a combination of viewability measurement and brand lift studies rather than trying to directly track clicks or purchases. It's really that brand lift measurement which will be IDFA proof.
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illumin
JULY 23, 2024
In one study by Meta , 90% of brands found campaigns combining traditional marketing or business-as-usual tactics and AR saw nearly three times the brand lift and costing 59% less on average. billion by 2027. billion USD by 2025. Mobile AR advertising revenues worldwide is expected to grow to $39.81
VideoWeek
JANUARY 10, 2025
Netflix Scores Exclusive FIFA Womens World Cup Rights in US Netflix will stream the FIFA Womens World Cup in 2027 and 2031 in the US, under an exclusive deal that includes studio shows and coverage in all languages. Now the latter is in decline, Ampere suggests, shrinking to 3.58 billion last year. million US viewers.
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