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The MRC (Media Ratings Council) defines an impression as viewable if 50% of the ad is visible for at least one second for display ads and at least two seconds for video ads. With third party verification, advertisers can understand whether an impression is fraudulent or not. billion by 2027. Gaming usage grew.
billion between 2002 and 2027. At the heart of this growth are game and mobile app developers, brands and AdTech companies. An impressive campaign that I have seen is one from Gucci that they ran in partnership with Tennis Clash, where they branded the pitch, the clothes and the billboards. billion by 2027.
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