Digiday

JANUARY 5, 2023

However, research firm Gartner expects that by 2027 more than 40% of large organizations around the world will be using Web3, spatial computing and other metaverse-based projects as ways to increase revenue. Marketers look to move beyond cookies with Web3.

Marketing 82

Marketing Cookies Media Agency 82

Automatad Inc.

FEBRUARY 14, 2022

Despite the adtech industry claiming to be prepared for a post-cookie world, 46% of industry leaders have no clue about alternative addressability and measurement solutions, while 55% still don’t have a viable first-party data collection system in place. Publishers need to immediately start adopting solutions for a post-cookie world.

Cookies 52

Cookies Affiliates Non-Profit First-Party Cookies 52

Digiday

JANUARY 1, 2023

Global media spend in the influencer advertising segment is projected to reach $51 billion by 2027, increasing at an annual growth rate of 13.21% from 2022 to 2027, according to Statista. The biggest potential obstacle ahead is that, with demand going up , some influencers will start charging more for their services.

Media 73

Media Agency Retail Machine Learning 73

Basis

APRIL 3, 2024

Agencies and brands may also eventually need to develop teams who work specifically to deal with fake content like misinformation and disinformation, in order to protect their spend: Gartner predicts that by 2027, 80% of marketers will have developed “content authenticity teams” to serve this purpose.

Advertising 98

Advertising Machine Learning Non-Profit Cookies 98

Basis

FEBRUARY 8, 2024

It is forecast to drop below $55 billion by 2027. Here’s what the convergent TV advertising landscape looks like heading into 2024: From 2019 to 2024, traditional TV ad spending dropped from $70.59 billion to $60.56 CTV ad spending, on the other hand, is forecast to surpass $30 billion in 2024—a 370+% increase from five years ago.

Advertising 111

Advertising Audience Conversion Rate Education 111

Digital Remedy

DECEMBER 20, 2022

As we head into 2023, a notable trend emerging is the forecasted growth of connected TV—which should see double-digit increases next year and account for one-third of total TV spend by 2027 ,2 as it continues to steal dollars previously allocated to linear investments. Speak to a member of our team.

Ad Space 52

Ad Space Ad Tech Audience ROI 52

Smart-Hub

APRIL 29, 2024

There have been discussions for several years that Google would discontinue support for cookies. Third-party cookies are responsible for a variety of ad settings, including targeting, frequency limitation, measurement, and attribution. By 2027, this number is forecasted to surpass $40 billion. billion.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

MNTN

DECEMBER 5, 2023

By 2027, the OTT market will have approximately 4.2 First party data targeting is becoming increasingly popular with the fast-approaching demise of third party cookies. billion users. With so many people flocking to OTT entertainment, it’s important that you weave this channel into your performance marketing strategy.

Audience 52

Audience Retargeting Entertainment Brand Awareness 52

Lemonads

MARCH 8, 2021

That number is set to increase by more than 10% every year until 2027, when the industry will be worth approximately $640 billion. Affiliate advertising is responsible for generating about 15% of the industry’s total revenue, so these marketers will produce close to $96 billion by 2027.

Affiliates 52

Affiliates Advertising eCommerce Conversion 52

Smart-Hub

OCTOBER 24, 2022

Cookies are done? There have been discussions for several years that Google would discontinue support for cookies. Third-party cookies are responsible for a variety of ad settings, including targeting, frequency limitation, measurement, and attribution. billion by 2027. to grow to $15.9

Advertising 40

Advertising Cookies Banner Machine Learning 40

VideoWeek

MAY 31, 2024

The deal runs until 2027, covering Belgium, Bulgaria, Czech Republic, Finland, Hungary, Iceland, Netherlands, Norway, Romania, Slovakia and Sweden. Discovery (WBD) renewed its exclusive Wimbledon rights this week, securing the tennis tournament for its Eurosport and Max platforms in 11 European markets.

Media 52

Media Agency Audience Cookies 52

Clearcode

MARCH 23, 2023

The end of third-party cookies — retail media networks allow brands to reach potential customers with personalized advertising by using a retailer’s, and their own, first-party data for ad targeting. GroupM predicts that advertising in retail media will grow by about 60% by 2027, exceeding the expected growth of all digital advertising.

Retail 59

Retail Media eCommerce Audience 59

VideoWeek

MAY 20, 2022

“A/B testing results confirm the effectiveness of ID5 ID in maximising the value of publisher inventory and helping advertisers increase their reach at scale in cookie-free environments, while maintaining the same media budget,” Prisma Media concluded. “In Similar plans in the UK aim to abolish the BBC licence fee in 2027.

Impressions 52

Impressions Ad Tech Media Agency 52

AdvertiseMint

JANUARY 24, 2024

By 2027, lots of money will be spent on programmatic advertising globally – projected to reach $19.12 Think about it like this: instead of baking cookies one by one, you’re using a cookie-making machine that pops them out perfectly, non-stop. And without relying on old-school cookies.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

VideoWeek

MARCH 3, 2023

Top Stories FAST to Make Up 20 Percent of UK AVOD Market by 2027 FAST will account for nearly 20 percent of the UK’s AVOD market by 2027, according to research published by Omdia and Blue Ant International this week. FAST is forecast to account for around €471 million of the €2.82

Advertising 52

Advertising Marketing Retail Ad Tech 52

VideoWeek

OCTOBER 20, 2023

Reports suggest a reluctance among candidates, as the BBC faces a number of challenges ahead of the charter renewal in 2027. This Week on VideoWeek Will Money Move from Desktop and Mobile to CTV After Cookies Disappear? The boxing-centric pay-TV channel has been on air since 1986. Warner Bros.

Ad Tech 52

Ad Tech Media Agency Retail 52

Ad Monsters

OCTOBER 1, 2024

And if we’re honest, the conversation revealed a hard truth: the open web’s struggles go beyond the cookies crumbling — the question is: Are publishers ready to hustle for their piece of the pie? This economy is out here thriving, projected to double to nearly $480 billion by 2027.

Cookies 105

Cookies Conversion Ad Tech Audience 105

VideoWeek

OCTOBER 7, 2022

Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. Nearly 60 percent of Netflix subscribers will be on the ad-supported tier by 2027, Omdia research suggests. Independent, Telegraph Reduce Ad Load Ahead of Cookie Deprecation.

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

APRIL 26, 2024

The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. Now it says it expects to start ramping up cookie deprecation “starting early next year”. I hope business acts on these findings.”

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

VideoWeek

JULY 1, 2022

The deal, which runs through to 2027, grants Amazon one game a week, meaning incumbent BT Sport will still air the vast majority of Champions League games. French Government Approves Sanctions on Amazon Cookies. The French government has confirmed the sanctions imposed by regulatory body CNIL against Amazon Cookies in 2020.

eCommerce 52

eCommerce Cookies GDPR Agency 52

VideoWeek

OCTOBER 27, 2023

TV-Based Ad Exposure Set to Drop in Coming Years Time spent watching ads on TV (including streaming) could fall 24 percent by 2027 in the US, according to Brian Wieser, principal at consultancy firm Madison and Wall.

Advertising 52

Advertising GDPR Media Audience 52

Martech

AUGUST 28, 2024

billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. As many websites face the challenge of relying on cookies to measure and personalize their user experience, a third benefit of apps is the resilience of the collected data.

Cookies 117

Cookies Conversion Rate Communications Retail 117

VideoWeek

NOVEMBER 22, 2024

With 70 percent of the open internet without cookies, this partnership enables future-proofed first-party signal curation, delivering wider reach and better outcomes for both publishers and advertisers.”

Marketing 52

Marketing Media Ad Tech Entertainment 52