Martech
SEPTEMBER 10, 2024
At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. Dealer.com achieved a CPM (cost-per-thousand) impression on Amazon that was 65% cheaper than other channels. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.)
Digital Turbine
AUGUST 31, 2022
Billion by 2027, exhibiting a CAGR (Compound Annual Growth Rate) of 20.73% during 2021-2027. Demand stack optimization follows the tried and true path to maximize fill rate and CPM so that every ad opportunity yields the most revenue.
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Ad Monsters
SEPTEMBER 18, 2024
of total US media ad spend by 2027. Also consider the pricing models (CPM, CPC, CPA) offered by the network. Choosing the right retail media provider is crucial for your advertising strategy. With US omnichannel retail media ad spend projected to hit $54.85 billion in 2024, growing 26% year-over-year, retail media will make up 21.8%
Basis
OCTOBER 6, 2023
Here’s what marketing teams should know: Podcasts are gaining listeners faster than digital audio in general, with the total US podcast audience forecast to surpass 150 million by 2027. How Much Are Podcast Ads? This all sounds great,” many advertisers might say. But how much do podcast ads cost?”
Automatad Inc.
OCTOBER 27, 2023
Despite the high CPM that video ads possess, the RPM of a single page will be low due to the restricted demand for video inventory. Concerning the spending, the video ad revenue also soared to US$189 billion in 2023 and is projected to reach US$361 billion in 2027. You can drive better user engagement, traffic, and CPM.
Automatad Inc.
DECEMBER 1, 2023
The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. Since video ads are highly efficient, their CPM value is high and has more demand. What Is Video Advertising?
VideoWeek
AUGUST 9, 2024
Netflix Lowers Ad Prices Netflix is lowering its ad prices, Adweek has heard from buyers, dropping its CPMs from around $29-35 to $20-30. Netflix initially came to market with $65 CPM in 2022. The publication is aiming to reach 15 million subscribers by the end of 2027. The NYT now has more than 10.8 million subscribers, 10.2
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