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At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-sideplatforms (DSPs) by 2027. Dealer.com achieved a CPM (cost-per-thousand) impression on Amazon that was 65% cheaper than other channels. to engage hyperlocal audiences more effectively.
It stands at $600 billion and is forecasted to reach $900 billion in 2027. Publishers connect to ad exchange through the supply-sideplatform (SSP), and advertisers connect to AdX through the demand-sideplatform (DSP). That is why the ad spending is increasing enormously YOY.
More now report outsourcing programmatic buying to a demand-sideplatform or independent trading desk. The $65 CPM price tag, $20 million minimum spend (previously misreported as a spend cap) and lack of live sport content have left media buyers “unimpressed.”. Marketers Incredulous Over Netflix Ad Offering.
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