Martech

SEPTEMBER 10, 2024

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. Dealer.com achieved a CPM (cost-per-thousand) impression on Amazon that was 65% cheaper than other channels. to engage hyperlocal audiences more effectively.

Media 113

Media Advertising Ad Ops Non-Profit 113

Ad Monsters

SEPTEMBER 18, 2024

of total US media ad spend by 2027. Ensure the network provides real-time performance insights with granular reporting on key metrics like impressions, clicks, conversions, and ROAS (Return on Ad Spend). Also consider the pricing models (CPM, CPC, CPA) offered by the network. As retail media expands, so does its complexity.

Retail 105

Retail Media CPM CPC 105

Basis

OCTOBER 6, 2023

Here’s what marketing teams should know: Podcasts are gaining listeners faster than digital audio in general, with the total US podcast audience forecast to surpass 150 million by 2027. For podcast advertising, some of the most common KPIs include: Impressions : The number of times a podcast ad is played. How Much Are Podcast Ads?

Advertising 98

Advertising Audience Click Through Rate CPM 98

Automatad Inc.

DECEMBER 1, 2023

The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. Since video ads are highly efficient, their CPM value is high and has more demand. What Is Video Advertising?

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Automatad Inc.

NOVEMBER 23, 2023

It stands at $600 billion and is forecasted to reach $900 billion in 2027. Ad exchange (AdX): This platform allows publishers to list their ad space and conducts a real-time auction to let advertisers bid on impressions. It conducts the real-time auction by letting the advertisers bid on the available impressions.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

VideoWeek

OCTOBER 1, 2022

Flip connects mobile location data with CTV ad impressions to help brands understand campaign performance, attribution and Return on Ad Spend (ROAS). The $65 CPM price tag, $20 million minimum spend (previously misreported as a spend cap) and lack of live sport content have left media buyers “unimpressed.”. The report forecasts 1.03

Agency 52

Agency Media Non-Profit Retail 52