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Scaling local advertising with automation in the new media landscape by Fluency

Martech

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.) to engage hyperlocal audiences more effectively.

Media 115
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As Walmart adds TikTok, Snap, Roku and others to its marketplace, GroupM evaluates the whole sector

Digiday

The second most important e-commerce and retail media player behind Amazon, Walmart Connect struck partnerships with both Snap and TikTok to offer their ad avails through its demand-side platform. trillion in spending power by the Gen Z and millennial audiences that make up the lion’s share of those two social platforms’ users.

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Digital Advertising’s Carbon Footprint: Where Do We Stand in 2023?

Basis

And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. back in 2016. tons of carbon.

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Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. back in 2016. tons of carbon.

article thumbnail

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. back in 2016. tons of carbon.

article thumbnail

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. back in 2016. tons of carbon.

article thumbnail

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. back in 2016. tons of carbon.