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AdTech in 2023: Trends, Challenges and Opportunities

Clearcode

The IAB’s Transparency and Consent Framework (TCF) Back in February 2022, the Belgian data protection authority (DPA) declared the IAB’s TCF was illegal in its current form and not in compliance with certain parts of the EU’s General Data Protection Regulation (GDPR). billion by 2027. and TCF 2.0) There are over 3.2

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. from 2020 to 2027. of global advertising efforts.

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The WIR: Spotify Starts Paying Creators for Video Content, UK Pushes Ahead with Junk Food Ads Ban, and BBC Rules Out Ads in Licence Fee Talks

VideoWeek

The proposal is one of several funding options for the BBC when licence fee talks begin next year, according to the FT, with the next 10-year charter commencing in 2027. Meanwhile BBC chair Samir Shah has said alternative funding models such as subscriptions and advertising are incompatible with the organisation’s public service remit.

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