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AdTech in 2023: Trends, Challenges and Opportunities

Clearcode

The IAB’s Transparency and Consent Framework (TCF) Back in February 2022, the Belgian data protection authority (DPA) declared the IAB’s TCF was illegal in its current form and not in compliance with certain parts of the EU’s General Data Protection Regulation (GDPR). billion by 2027. and TCF 2.0) There are over 3.2

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Leveraging Customer Data Platforms to Build Market Advantage

Martech Series

Important tip: It should also be noted that the data of customers which you are storing and collecting is an intricate topic which must be done abiding by a certain set of rules and regulations like the GDPR of the country and the organization which operates from and/or of your target audience. 2022 – 2027).

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

from 2020 to 2027. Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027. from 2020 to 2027. Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027. billion audio listeners by 2027. billion internet users. of global advertising efforts.

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How to Make Your Affiliate Program Attractive to Publishers (Guide 2022 for Advertisers)

Lemonads

That number is set to increase by more than 10% every year until 2027, when the industry will be worth approximately $640 billion. Affiliate advertising is responsible for generating about 15% of the industry’s total revenue, so these marketers will produce close to $96 billion by 2027.

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The WIR: FAST to Make Up 20 Percent of UK AVOD Market, Apple TV+ Makes Key CTV Advertising Hire, ITV Sees Further Linear Declines

VideoWeek

Top Stories FAST to Make Up 20 Percent of UK AVOD Market by 2027 FAST will account for nearly 20 percent of the UK’s AVOD market by 2027, according to research published by Omdia and Blue Ant International this week. FAST is forecast to account for around €471 million of the €2.82

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The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

VideoWeek

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced.

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The WIR: Ofcom Considers Allowing Longer TV Ad Breaks, FCC Commissioner Calls for TikTok Ban, and Amazon Wins Champions League Rights

VideoWeek

The deal, which runs through to 2027, grants Amazon one game a week, meaning incumbent BT Sport will still air the vast majority of Champions League games. Garante accused Google of violating GDPR by transferring user data to the USA; “a country without an adequate level of data protection.” Amazon Wins Champions League Rights in UK.