VideoWeek

DECEMBER 16, 2022

The firm tracks and analyses impression-level data across CTV, mobile, web and in-app environments. The report forecasts the number of addressable TV homes to double to 40 million over the two-year period, with ad revenues expected to follow. billion in 2027, exceeding $3.3 billion for online video, according to the research.

Media 98

Media Audience Retail Agency 98

Digiday

JUNE 14, 2022

In February, ad verification firm DoubleVerify said that one in four top CTV “environments continued to play programming content — including recording ad impressions — after the television was turned off.” And this month WPP’s ad buying arm GroupM and measurement provider iSpot.tv video ad spending in 2022.

Marketing 69

Marketing Viewability Agency Ad Tech 69

Single Grain

MAY 24, 2023

Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. Billion by 2026 ( Basis ) The expenditure on video ads on mobile devices in the U.S. Average CTRs of in-app video ads are 7.5X higher than for display ads. Mobile Devices Is Predicted to Leap from $48.18

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Single Grain

JULY 22, 2021

Video content is the future of social media, but live streaming is the most preferred video marketing strategy. billion by 2027. 80% of consumers prefer watching a live video to reading a blog. People spend 3 X longer watching live videos compared to pre-recorded video. your products/service).

Communications 131

Communications Audience Pop-Up Marketing 131

Clearcode

MARCH 2, 2023

billion between 2002 and 2027. Audio in general is a fast-growing medium within the digital landscape and audio ads placed within the gaming environment have been attracting positive feedback from both advertisers and gaming publishers. billion gamers on the planet, with the global video games market projected to reach $304.7

Advertising 52

Advertising Viewability Banner Brand Lift 52

Smart-Hub

APRIL 29, 2024

In addition, this higher Internet speed allows for creating ads in higher dpi and puts more emphasis on video ads in mobile format. Many users install ad blockers because it increases the page load speed. play video games (as of 2023), making it one of the most promising markets in terms of advertising.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

InMobi

MAY 2, 2022

The MRC (Media Ratings Council) defines an impression as viewable if 50% of the ad is visible for at least one second for display ads and at least two seconds for video ads. ” Top Viewability Challenges: “Nobody wants to waste their media spend on ads that no one is seeing. billion by 2027.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Smart-Hub

OCTOBER 24, 2022

In addition, this higher Internet speed allows you to create ads in higher dpi, and put more emphasis on video ads in mobile format. Many users install ad blockers because it increases the page load speed. billion by 2027. Such videos allow you to give the user a prize in in-game currency after watching the video.

Advertising 40

Advertising Cookies Banner Machine Learning 40

AdvertiseMint

JANUARY 24, 2024

This smart way of showing ads is getting bigger every year. By 2027, lots of money will be spent on programmatic advertising globally – projected to reach $19.12 If you’re in eCommerce, Adobe Advertising Cloud makes it super easy to launch various ads straight from one platform. What makes Simpli.fi

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

VideoWeek

APRIL 26, 2024

For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter. But the publisher is still keeping faith in the strategy, aiming for profitability for the standalone unit by 2027.

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

VideoWeek

MAY 20, 2022

CTV Overtakes Mobile on Video Impressions. CTV overtook mobile in 2021 to become the platform with the greatest share of global video impressions. An Innovid study showed that CTV accounted for 46 percent of all video impressions, up from 40 percent in 2020, as mobile fell from 43 percent to 39 percent.

Impressions 52

Impressions Ad Tech Media Agency 52