2027 Impressions Viewability 
InMobi
MAY 2, 2022
For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.
YieldBird
MAY 31, 2023
Moreover, the World Federation of Advertisers predicts ad fraud worldwide will cause up to $50 billion in damage by 2027. Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. And while 100% viewability isn’t feasible, yours should be around 40-60%. What is ad fraud?
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Digiday
JUNE 14, 2022
The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. Connected TV’s ad viewability issue. published a study that found 17% of CTV ad impressions aired while a TV was turned off. The real upfront market. ” — Agency executive.
Single Grain
JUNE 13, 2023
digital ad spending is expected to reach over $390 billion by 2027. Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. billion USD. Techjury ) U.S. Startupbonsai ) As much as 80.5%
Basis
APRIL 11, 2023
And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. One study found that by removing impressions that receive less than 0.5 tons of carbon. Two birds, one stone?
Clearcode
MARCH 2, 2023
billion between 2002 and 2027. An impressive campaign that I have seen is one from Gucci that they ran in partnership with Tennis Clash, where they branded the pitch, the clothes and the billboards. At the heart of this growth are game and mobile app developers, brands and AdTech companies. If not, then the billboard will not show up.
YieldBird
MAY 31, 2023
Moreover, the World Federation of Advertisers predicts ad fraud worldwide will cause up to $50 billion in damage by 2027. Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. And while 100% viewability isn’t feasible, yours should be around 40-60%. What is ad fraud?
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