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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Which processes should we automate to scale up localized campaigns profitably? At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. It’s the fastest, easiest, and most comprehensive way to achieve profitable scale. to engage hyperlocal audiences more effectively.

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How Advertisers Can Harness AI While Navigating its Risks

Basis

These concerns were on full display earlier this year when Google had to suspend the image-generating capabilities of its Gemini chatbot, which is integrated into Google’s advertising tools, after it produced historically inaccurate images—specifically, Gemini created images of “multi-ethnic Nazis and non-white U.S. Founding Fathers”.

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AdSense HTML5 Games Ads: The 7 figure Publisher’s Secret

Monetize More

HTML5 or H5 games are not only fun, but they’re also profitable. For game developers, the rising popularity of H5 games is an opportunity to grow their revenue streams and reach new audiences; for non-gaming publishers, it’s an unobtrusive and effective way to attract new readers and increase engagement with existing ones.

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

from 2020 to 2027. User Guiding ) Learn More: * 20 Benefits of Advertising via Online Channels * AI for Marketing: Best Examples of How AI Helps in Advertising * Demystifying Google Paid Ads: A Beginner’s Guide for Online Advertising PPC Statistics Search Internet advertising is the most profitable digital advertising format.

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Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. They are non-skippable and are an effective way to capture viewers’ attention right from the start.

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Weekly Roundup: Top SSPs in 2021, IAB’s State of Data 2022, Project Rearc, and More

Automatad Inc.

The New York Times reached 10 million subscribers ahead of its target year 2025 and plans on getting 15 million subscribers by 2027. BBB National Programs is an independent, non-profit that oversees dozens of US self-regulation programs. The new goal now is 15 million subscribers by 2027. AdTech Trends.

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The Rising Role of AI in Ad Exchange and Programmatic Advertising

Smart-Hub

billion by 2027. This feature can be especially beneficial for advertisers needing more traffic since their advertising creatives are non-standard and don’t fit most available ad placements. As a result, you can take full control of your platform, customize it to your brand’s needs, and increase your profits.